A Case Study On Brand Equity Marketing Essay

A Case Study On Brand Equity Marketing Essay Brand value can be seen both as an impalpable or substantial resource and additionally risk. The substantial being the fiscal estimation of a brand and best saw as the measure of extra pay anticipated from a marked item well beyond what may be normal from an indistinguishable, yet unbranded item. To best outline this point would be a grocery store, they much of the time sell unbranded renditions of name brand items. The marked and unbranded items are delivered by similar organizations, yet they convey a nonexclusive brand or store brand name like No Name or Home brand. Store brands sell for essentially not exactly their name image partners, in any event, when the substance are indistinguishable. This value distinction is the money related estimation of the brand name. Nonetheless, as per (Aaker,1996) the most significant resources of any business are impalpable: its organization name, brand, images, and mottos, and their fundamental affiliations, saw quality, name mindfulness, client base, and exclusive assets, for example, licenses, trademarks, and channel connections. The immaterial worth related with an item that can not be represented by cost or highlights is shown by universally prestigious organization Nike. I has made numerous immaterial advantages for their athletic items by partner them with star competitors. Kids and grown-ups need to wear Nike’s items to feel some relationship with these star competitors (â€Å"be like Mike.† ) The promoting picture that has been made for Nike is the main impetus of the interest for the items instead of the physical highlights. Purchasers are happy to follow through on amazingly significant expense premiums over lesser known brands which may offer the equivalent, or better, item quality and highlights. Preferably brand value is a lot of benefits (and liabilities) connected to a brand’s name and image that adds to (or takes away from) the worth gave by an item or administration to a firm as well a s that firm’s customers.(Aaker,1996) These benefits, which involve brand value, are an essential wellspring of upper hand and future profit. (Aaker, 1996) The general depiction of Brand Equity consolidates the capacity to give increased the value of company’s items and administrations. This additional worth can be a bit of leeway to charge cost premiums, lower showcasing expenses and offer more noteworthy open doors for client buy The benefits/favorable circumstances of brand value: Allows you to charge a value premium contrasted with contenders with less brand value. Solid brand names disentangle the choice procedure for ease and unnecessary items. Brand name can offer solace to purchasers uncertain of their choice by decreasing their apparent hazard. Keep up higher familiarity with your items. Use as influence while presenting new items. Frequently deciphered as a pointer of value. High Brand Equity ensures your items are remembered for most buyers thought set. Your image can be connected to a quality picture that purchasers need to be related with. Offer a solid barrier against new items and new contenders. Can prompt higher paces of item preliminary and continue buying due to buyers’ attention to your image, endorsement of its picture/notoriety and trust in its quality.

The Life and Poetry of W.B. Yeats Essay -- Poets, biography, Biographi

William Butler Yeats was conceived on the thirteenth of June in 1865, in Sandymount, Country Dublin, Ireland. His family was amazingly masterful. His dad, John Butler Yeats, considered craftsmanship at Heatherley’s Art School in London, his sibling Jack turned into a well-eminent painter, and his sisters Elizabeth and Susan got associated with the Arts and Crafts development, which was the utilization of carefully assembled questions and boycotting mechanical articles. Yeats grew up as an individual from the previous Protestant Ascendancy, where the adjustments in Ireland straightforwardly impeded him due to his legacy. During his youth, he encountered political force moving ceaselessly from the Protestant Ascendancy, which impacted his sonnets later on in his life. At two years old, his family moved to England for his dad to consider craftsmanship and become a craftsman. From the outset, he and his kin were instructed at home, where his mom engaged them with stories and folktales from Ireland. His dad gave an instruction of just geology and science and took William to common history investigations. On 26 January 1877, William Yeats entered the Godolphin grade school in Hammersmith where he would learn for a long time, before his family moved back to Dublin. In 1881, Yeats proceeded with his instruction at Erasmus Smith High School in Dublin, close to his father’s studio. Yeats invested the greater part of his energy there, meeting the city’s specialists and journalists. It was during this time when he began to compose verse. During the long periods of 1884 and 1886, Yeats went to the Metropolitan School of Art, when in 1885 his verse works and paper of â€Å"The Poetry of Sir Samuel Ferguson† were distributed in the Dublin University Review. Others of his works from this time incorporate a play about a diocesan, a priest and a lady ... ...ows of the resentful desert fowls. The haziness drops once more; yet now I know That twenty centuries of stony rest Were vexed to bad dream by a shaking support, Also, what harsh mammoth, its hour come round finally, Sluggards towards Bethlehem to be conceived? The sonnet starts with a depiction of different heartbreaking circumstances: the bird of prey, a similitude for an individual, can't hear the falconer, God, which implies that individuals can't hear what God is stating, and that confusion and disorder will maintain the legislature. The Second Coming is when Jesus or some other strict figure returns to the world, and something major happens that changes the present lifestyle. For this situation, a dream of a sphinx comes out of Spiritus Mundi (Spirit of the World) and goes towards Bethlehem, perhaps saying that the Anti-Christ will return and spread the deplorable happenings all through the world.

Peek Over Our Shoulders What Rioters Are Reading On August 8, 2016

Peek Over Our Shoulders What Rioters Are Reading On August 8, 2016 In this feature at Book Riot, we give you a glimpse of what we are reading this very moment. Here is what the Rioters are reading today (as in literally today). This is what’s on their bedside table (or the floor, work bag, desk, whatevskis). See a Rioter who is reading your favorite book? I’ve included the link that will take you to their author archives (meaning, that magical place that organizes what they’ve written for the site). Gird your loins â€" this list combined with all of those archived posts will make your TBR list EXPLODE. We’ve shown you ours, now show us yours; let us know what you’re reading (right this very moment) in the comment section below! Ashley Bowen-Murphy   You Will Know Me by Megan Abbott: I’ve been waiting for Abbott’s new book for what feels like forever. I’m a huge fan of her take on teen girls, bodies, and ambition. Her interview with Kelly Jensen was amazing and got me even more excited to read her new one. (hardback) The Resurrectionist by Matthew Guinn: I’ve been on the hunt for some good old fashioned Southern Gothic and have high hopes that this book will do the trick. Guinn’s book features a disgraced doctor now working in PR for South Carolina medical college when the bones of slaves are discovered on campus. This book ticks all my boxes. (hardback) Race to Incarcerate: A Graphic Retelling by Sabrina Jones and Marc Mauer: I read The New Jim Crow a few years ago and really liked it, but it’s a hard book to ask someone with limited time or interest to read. I’ve been looking for a quick, easy book to introduce the topic of mass incarceration that I can recommend to folks just coming to the topic. So far, this graphic take on the topic seems like a great book to use to get people interested in (or just thinking about) the topic. Plus, Michelle Alexander, who wrote The New Jim Crow, wrote the foreword. If that’s not an endorsement, I don’t know what is. (paperback) Tasha Brandstatter   Showmance by LH Cosway: Cosway is one of my favorite self-pubbed authors, and several of my blogging buddies have enjoyed this one. (ebook) The Queen of the Tearling by Erika Johansen: Honestly I just randomly checked this out of the library. No logical reason. (audiobook) Oishinbo a la Carte, vol. 1, by Tetsu Kariya: When I finished The Drops of God, this manga was recommended on Goodreads as something similar I might enjoy. (paperback, library copy) Liberty Hardy   Who Will Catch Us As We Fall by Iman Verjee (Oneworld Publications, Aug. 9): This novel is teaching me about a part of history I knew nothing about: the Indian population in Africa, and Idi Amin’s ethnic cleansing of Uguanda. Horrifying history, but a wonderful novel so far. (galley) Slipping: Stories, Essays, and Other Writing by Lauren Beukes (Tachyon Publications, Nov. 29): Something new from the author of Broken Monsters? YESSSSSSSSSSSSSSSSSS. (galley) The Bone Witch by Rin Chupeco (Sourcebooks Fire, March 7, 2017): I loved her Girl in the Well series so spooky so I’m excited for this one. (e-galley) The Last of August by by Brittany Cavallaro (Katherine Tegen Books, Feb. 14, 2017): The second book in the Charlotte Holmes series! I highly recommend A Study in Charlotte if you haven’t read it yet. (e-galley) Jessica Pryde   Drawn Together by Z. A. Maxfield: I’ve been meaning to read this one for ages. (ebook) Unprocessed by Megan Kimble: It’s a food memoir by a local author, had to check it out (and fulfil a Read Harder Challenge while I was at it!) (paperback) Teen Titans: Earth One by Jeff Lemire et al: Randomly came across this one on Goodreads, requested it from the library since I have never read a Teen Titans comic before. (Trade Hardcover) Casey Stepaniuk   Seraphina by Rachel Hartman: I’d heard great things about this YA fantasy and its unique take on dragons for a while so I decided to buy it with a bookstore gift certificate I had. Plus, it’s a local (to me) Vancouver author. (Paperback) Sea, Swallow Me, and Other Stories by Craig Laurance Gidney: This was recommended to me on Twitter by a lovely person who always gives great audiobook recommendations and I can’t remember her name! So far, great narrator and great magical, strange stories. (Audiobook) Jessica Yang   Mirror in the Sky by Aditi Khorana: Science fiction and space has been on my mind lately, so this seemed perfect. YA lit can always use more aliens. (Hardcover) Sarah Nicolas   Manners Mutiny by Gail Carriger: I totally adore this series and am sad to see it end. The audiobook narrator is delightful. I’m not usually a “Team” kinda gal, but I’m 100% Team Soap on this one. (library digital audiobook) Rebellion by J.A. Souders: JA is a local author and one of my personal friends, so I attended the book launch party last month and got a signed hardcover. (Hardcover) The Memory of Light by Francisco X. Stork: I was browsing Overdrive and this cover caught my eye, then the book blurb followed through. I’ve never read anything by Stork, but am excited to start this one. (library digital audiobook) Rebecca Hussey   Eileen by Ottessa Moshfegh: I’m reading through the Man Booker long list as part of the group called the (Wo)Man Booker Shadow Panel. We will choose our own short list and winner and see how our choices compare to the “official” ones. First up for me is Eileen. (library hardcover) Hot Milk by Deborah Levy: Another book from the Man Booker long list. (Hardcover) Karina Glaser   When Friendship Followed Me Home by Paul Griffin: This book was recommended by a friend. I fell in love with it one page in. (Library Hardcover) Esperanza Rising by Pam Munoz Ryan: I loved Ryan’s Echo and have to go back and read everything she’s ever written. (Paperback) Derek Attig   The Masked City by Genevieve Cogman: This is the second of the three Invisible Library books, and the first one was a ton of fun. So here I am, enjoying this one, too. (ebook) Other People’s Comfort Keeps Me Up at Night by Morgan Parker: Rereading this because Parker is an amazing, powerful poet, and I’m so glad she’s here, writing in this world. (paperback) E.H. Kern   Shadow Ops: Fortress Frontier by Myke Cole: The second part of Myke Cole’s Shadow Ops series. I really enjoyed part one (Shadow Ops: Control Point) and so far I’m really enjoying part two as well. (Paperback) Peter Damien   Ghosty Men by Franz Lidz: A book nominally about the famous hoarders the Collyer brothers. It meanders and he has trouble deciding if he’s discussing the Collyers, or his own family, but it’s okay so far. (Hardcover) Nightmares: A New Decade of Modern Horror, edited by Ellen Datlow: I am such an Ellen Datlow fanboy, and I didn’t know this was gonna show up, so I nearly screamed. A collection of horror stories, old and new, and as stupendous as all her anthologies. (ARC, paperback) Roofworld by Christopher Fowler: if you read Neil Gaiman’s Neverwhere and thought “I’d basically like to read that again,” then this is the book for you. It’s quite good, honestly. It also reminds me of China Mieville. (mass market paperback) Swapna Krishna   Ink and Bone by Lisa Unger: I have loved Lisa Unver for a very long time, and this latest novel in her Hollows series (interconnected novels, but no need to read them in order, as they stand alone) is no exception. Her rich characterization balances so well with the frenetic plot pacing. I’m really looking forward to seeing how this ends up. (hardcover) Almost Home by Githa Hariharan: I’ve been reading this book of essays slowly, and really savoring each one. I love the premiseâ€"Hariharan has traveled widely and lived all over the world, but each of these essays connects to what the meaning of “home” is. (paperback ARC) Steph Auteri   You Will Know Me by Megan Abbott: I read The Fever last year and, in my own fever of instant obsession, I then went back and read her entire backlist. When Abbott’s latest came out, I bought it that very day. (Ebook) We Were Feminists Once by Andi Zeisler: I used to be a regular reader of Bitch, and feminist nonfiction is sort of my wheelhouse. I don’t usually buy hardcover, but there was so much buzz around this one I couldn’t help myself. (Hardcover) Behold the Dreamers by Imbolo Mbue: I snagged myself a galley after being intrigued by what I’d read about it online. (Paperback ARC) Kate Scott   Missing, Presumed by Susie Steiner: My choice from this month’s Book of the Month Club selections. It’s a fun, fast-paced mystery. (Hardcover) The Witches by Stacy Schiff: I’ve had this review copy sitting on my shelf for months. I’ve been wanting to read more about the Salem Witch Trials. (Hardcover) The Girls by Emma Cline: All of the book bloggers I know keep raving about this one, so I thought I’d give it a listen! (Audiobook) Tracy Shapley   Homegoing by Yaa Gyasi: Exactly as fantastic, complex, entertaining, and devastating as everyone’s been saying. (Paperback ARC) Susie Rodarme   Guards! Guards! by Terry Pratchett: I needed something light this week, so I decided to return to the Discworld. The familiar characters and sometimes non-stop hilarity gave me a huge boost (because, y’all, I had cramps from hell). (ebook) St. Marks Is Dead:The Many Lives of Americas Hippest Street by Ada Calhoun: I first heard about St. Marks from the work of Jim Carroll, who talked about poetry readings by Ferlinghetti at the bookshop that used to be there (RIP, St. Mark’s Bookshop). It has popped up again and again in culture and I wanted to know its story. (Library hardcover) Lucas Maxwell   The Wise Man’s Fear (Kingkiller Chronicle #2)  by Patrick Rothfuss (Paperback): This is an epic tome of a sequel to one of the best fantasy debuts in the last decade in my opinion. It’s funny, terrifying, exhilarating and somehow 100% believable even though it’s chock full of magical elements. Go check out the first book, The Name of the Wind if you love storytelling in any format. Dumplin by Julie Murphy (Hardcover): As a teen librarian I voraciously consume the books I see the students reading and passing around. This is one of them, and I can see why they love it. Featuring a rare kind of heroine, Dumplin’ conveys an important positive body image that is missing in a lot of YA fiction. Kay Taylor Rea   Ghost Talkers by Mary Robinette Kowal (Tor Books, Aug. 16): I’m a huge fan of MRK’s Glamourist Histories series so I was thrilled to get my hands on her latest novel. It’s an alternate history WWI novel about the Spirit Corps, mediums who aid the Allies by relaying information from deceased soldiers to military intelligence. The worldbuilding is incredible and it has an amazing cast of characters. (e-galley) Aftermath: Life Debt by Chuck Wendig: The sequel to Wendig’s bestselling tie-in novel Star Wars: Aftermath is the second in a trilogy spanning the period between the end of Return of the Jedi and the start of The Force Awakens. I love how Wendig uses the present tense to convey immediacy and rotating points of view to convey the grand scale of the conflict. (hardcover) Jamie Canaves No One Knows by J. T. Ellison: Aubrey’s husband is now officially declared dead even though no one has ever found him or known what happened. From the first chapter I’ve been in must-know-now mode and I especially need to know if my guesses are correct! (ebook) The Devourers by Indra Das: Always here for an interesting, or new, take on monsters- in this case werewolves. Or better said half-werewolves/shape-shifters. The narrators are perfect for the telling of this lush and violent tale. (audiobook) How to Party with an Infant by Kaui Hart Hemmings: Couldn’t say no to the title and so far I’m finding the ridiculousness very amusing. (egalley) Rani Patel in Full Effect by Sonia Patel (October 11, Cinco Puntos Press): A couple Rioters recommended this one so it was a must read. Loved Rani’s voice from the first page. (egalley) Elizabeth Allen Never Look an American in the Eye: A Memoir of Flying Turtles, Colonial Ghosts, and the Making of a Nigerian American by Okey Ndibe:  The cover originally caught my eye and I am so glad I picked it up.  Ndibe has an ear for language that comes across as both musical and accessible. His tale of growing up in Nigeria, his friendship with Chinua Achebe and his eventual U.S. citizenship was a fun by poignant read. (ARC, paperback) Lab Girl by Hope Jahren:  I’m not the first person to recommend this book on Book Riot, and I will not be the last.  Jahren’s tale of her growth as a scientist centers around her quirky and enduring friendship with a fellow scientist that both enhanced her career and her life.  On top of it including fascinating information about science, Jahren’s writing is beautiful and poetic. (hardcover)

A Clean, Well-Lighted Place Essay - 938 Words

In â€Å"A Clean, Well-Lighted Place,† written by Ernest Hemingway conflict is clearly evident. Conflict in â€Å"A Clean, Well-Lighted Place† is determined by other elements of fiction, more importantly, characters, setting, and theme. Conflict is seen in this short story in many aspects, such as man versus man and man versus self. The characters in Hemingway’s short story add to the conflict throughout and conflict appears both between the characters and within the characters themselves. Hemingway clearly depicts three major characters which include an old man, a young waiter, and a middle-aged waiter. The old man who is drinking in the Spanish cafà © experiences his own inner conflicts; this is shown in dialogue between the two waiters: â€Å"’Last†¦show more content†¦The three characters of â€Å"A Clean, Well-Lighted Place† create conflict within themselves and among each other. Second, conflict in Hemingway’s story is also determined by the setting. The setting of the short story is clearly defined in the first sentence, â€Å"It was late and everyone had left the cafà © except an old man who sat in the shadow the leaves of a tree made against the electric light† (Hemingway 185). This quote not only establishes the setting for the story but also creates contrast between dark and light. Dark and light in â€Å"A Clean, Well-Lighted Place† can symbolize and help deepen the contrast between the characters; the older men can be seen in the dark mentally while the young waiter may be seen in the light or vice versa. The contrast of dirty versus clean can also deepen the conflict much like that of light versus dark. The isolation of the old man in the corner of the cafà © shows how setting can help create conflict. The old man separates himself from the rest of the cafà © while the two waiters of the cafà © do not incorporate him in any w ay; this creates conflict due to setting between the characters. Conflict within and among the characters of â€Å"A Clean, Well-Lighted Place† isShow MoreRelatedA Clean Well Lighted Place1202 Words   |  5 PagesCameron Craig Craig 1 Lancaster English 1302.68 25 March 2015 â€Å"A Clean Well-Lighted Place† In â€Å"A Clean, Well-Lighted Place†, Hemingway uses themes of depression and life as nothingness by using symbols, and imagery. Two waiters in a Spanish cafà © are waiting late one night for their last customer to leave. As they wait, they talk about the old, deaf man sitting at the bar. It is revealed that he has recently attempted suicide. The younger waiter in the cafà © is very agitated and wantsRead MoreA Clean Well Lighted Place1545 Words   |  7 PagesErnest Miller Hemingway, in 1933 transcribed a story called A Clean Well-Lighted Place in a Spanish Cafà ©. Ernest focused on two waiters and a patron that frequents the cafà © nightly. One late night this the same old man was getting drunk as usual, and wasn’t ready to leave. The young waiter was getting upset, because he wanted him to leave because he was ready to go home. The older waiter was telling him, to calm down it isn’t that serious, we have to wait until the last customer goes home. Re ad MoreA Clean, Well Lighted Place895 Words   |  4 Pages A clean, well-lighted place may be needed more by some than others on dark, lonely nights. The clean, well-lighted cafà © in Hemingway’s â€Å"A Clean, Well-Lighted Place† represents a safe place in which one can escape their troubles and loneliness that lurk in night’s darkness. In the story the characters of the older waiter and younger waiter differ substantially. They debate over the old man’s being in the cafà ©, which is an over-stayed visit to the younger waiter. The younger waiter longed for theRead MoreA Clean Well Lighted Place1886 Words   |  8 PagesFocalization of the Narrator in Ernest Hemmingway’s A Clean-Well-Lighted Place Written by the author Ernest Hemmingway, the notable short story A Clean-Well-Lighted Place conveys the experiences of three central characters by depicting the lenses through which they observe, and reflect upon their personal lives within a storyworld setting, that looks like the real world. The story portrays a late night situation in a cafà © at the hour of half-past two in the morning, within the country of Spain. TheRead MoreA Clean Well Lighted Place Analysis815 Words   |  4 PagesErnest Hemingway did not write a happy, inspiring story. His story â€Å"A Clean, Well-Lighted Place† uses a famous code of behavior to dictate what his characters say and how they act. The story is depressing, dreary, and distressing but it gets the philosophical premises across. He demonstrates to not make trouble for other people, to contain one’s despair and self-pity by sheer will power, and to not judge others and view the unenlightened with pity. Hemingway uses his story to propose that peopleRead MoreA Clean, Well-Lighted Place Essay1138 Words   |  5 Pagesforever. While all the somethings are dying and fading, nothing is still there. Sure, one can search for meaning and think happy thoughts, but throughout the struggle everyone is alone and slowly spiraling down the path to despair. In â€Å"A Clean, Well-Lighted Place,† Hemingway uses the concept of nada, characterization, and the setting to emphasize the idea of human life being full of nothing. To understand the story, one must understand that nothing is actually something (Benson 24). HemingwayRead MoreA Clean Well-Lighted Place 11111 Words   |  5 PagesA Clean Well-Lighted Place In the short story â€Å"A Clean Well-lighted Place† by Ernest Hemingway the setting is very important. The story takes place in a Spanish speaking country in a cafà ©, but more so than the actual place the time is what makes the setting so crucial to the story. The story takes place at night Hemingway uses this in contrast to the well-lighted cafe with its artificial light. The contrast between dark and light is the main idea of the story and it is best expressed through theRead MoreEssay on A clean well-lighted Place521 Words   |  3 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Hemingways short story, quot;A Clean Well-lighted Placequot;, takes place at a cafe very late at night. Two waiters are watching their last, lingering customer, an old man, who is by now very drunk. The younger waiters impatience and the older waiters understanding toward the old man carry out the theme of the story: quot;It [life] was all a nothing and a man was a nothing too.quot;(114) Man must consequently find something to distract himself from his horribleRead MoreA Clean Well Lighted Place Analysis986 Words   |  4 PagesShort stories put forth a desire. A need for more information from the reader to help them further understand the story from what little information they do receive. In a short story, written by Ernest Hemingway, A Clean, Well-Lighted Place, tells the life of an elder man who spends his nights in the light. The unusual setting, the use of diction and the dialogue, creates that short story desire from the reader. It is the elder man’s quiet presence in the story, that allowed Hemingway to set theRead More A Clean Well-Lighted Place Essay1680 Words   |  7 PagesA Clean Well-Lighted Place A Clean, Well-Lighted Place by Ernest Hemingway looks at age from the viewpoint of an inexperienced and experienced individual, with the aid of an old man to emphasize the difference between the two. This story takes place late one night in a caf. The caf is clean, pleasant, and well lighted, which brings some kind of comfort to the atmosphere. Here in the caf sits a deaf, lonely, older man, who although is deaf can feel the difference that the night brings to the

A Comparison of Holden of Catcher in the Rye and Equality...

Catcher in the Rye and Anthem - A Comparison of Holden and Equality 7-251 nbsp; nbsp; Is it possible that two completely different authors could create two identical characters?nbsp; It seems so; J.D. Salingers Holden, from Catcher in the Rye, and Ayn Rands Equality 7-2521, in Anthem, appear to be one in the same person.nbsp;nbsp; To end the oppression they received for the span of their entire lives, both Holden and Equality run from their oppressors.nbsp; Most importantly, neither Holden nor Equality live up to the expectations of others.nbsp; Holdens personality identically reflects that of Equality 7-2521 in Ayn Rands Anthem. nbsp; nbsp;nbsp;nbsp; Holden and Equality 7-2521 were oppressed their†¦show more content†¦nbsp; nbsp;nbsp;nbsp; By chasing their dreams, neither Holden nor Equality 7-2521 live up to others expectations of them.nbsp; Throughout his life, Holden is told that he would be a graduate from a prestigious university, and a professional.nbsp; In his heart, he knows that these are not his aspirations, and eventually decides to live his own life, striving to be a catcher in the rye.nbsp; He despises the idea of molding ones life in order to become successful, stating, [The world is] full of phonies, and all you do is study so that you can learn enough to be smart enough to be able to buy a goddam Cadillac some day...nbsp; Equality, much like Holden,

How Global Warming Impacts the World Free Essays

Nowadays, we are concerned with the increasing temperature nowadays, which has a great effect on the earth. When it becomes hotter, the most evident change we can see is in sea level. Icebergs all over the world are melting and change from ice to water, which has larger volume. We will write a custom essay sample on How Global Warming Impacts the World or any similar topic only for you Order Now As a result, more space has to be occupied to contain water instead of icebergs, and sea level increases. Many beaches are getting smaller, and some islands are even disappearing. It was also reported that some countries based on the islands of East Asia had to move to Australia because of the increasing sea level. Animals and human are suffering from the process. Not only polar bears, but also penguins and other animals have less space to live on or less food to eat because of the melting icebergs. Meanwhile, they are used to cold weather and are forced by global warming to get used to a higher temperature, which may increase their death rate. Human are also affected. The number of people dying from extreme hot weather is increasing, which makes the others worry al lot. In an addition point, global warming also has impacts on agriculture. Weather conditions and soil change in response to global warming, and as a consequent, places like Russia benefit from global warming for they can grow more kinds of food in a larger area, while places like Africa suffer from the expanding deserts results from global warming. Despite agriculture, there are also other indirectly effects on economy and many other aspects, and people are now finding solutions for them. The first thing to do is giving out less Carbon dioxide or other gases related to global warming. To achieve the goal, less electricity should be used, car should be driven less frequently, and alternative energy resources should partly replace the traditional ones. Greater emphasis has been put on planting trees to absorb Carbon dioxide. In the short term, special zoos can also be set up for animals like polar bear to provide them with enough food and places. As it can be seen, climate change has directly or unconsciously impacts on ecology, agriculture and other aspects. Serious though it seems, it can be solved with technology and everyone’s efforts. How to cite How Global Warming Impacts the World, Papers

Ethics and Social Responsibility Ethical Climate and Purchasing

Question: Describe about the Ethics and Social Responsibility for Ethical Climate and Purchasing. Answer: Introduction The significance of ethics and responsibility According to Nica (2013), a business without ethics is bound to become ineffective ultimately. Business ethics helps to keep moral and principled rights, duties and business authorities between an organization and its stakeholders such as personnel, clients, administration and suppliers. Ethics are connected with all the disciplines of an organization that includes information related to accounting human resource organization, global business information, sales and marketing, manufacture and rational possessions information. The rationale for the topic Business ethics including social responsibility is known to bring noteworthy benefits to a business. As per theories of Rupp et al. (2015), business ethics can help to attract customers to the organizations products that would boost sales and profits. It also helps to motivate the employees to perform better that can reduce labor turnover and improve productivity. However, most of the organizations fail to implement proper ethics in their business that is why it was important to conduct this study that will focus on such an organization that have successfully implemented ethical responsibilities in their workplace. The structure of the report Figure 1: Structure of the report (Source: Author) Literature review Organization theories Organizational theories in the 1980s and 1990s: During the period, quite a few managerial theories received important notice. Theory Z was a popular theory among them, which was a mix of American and Japanese administration practices. This theory played an important part in Japans documented productivity improvement and resolved Americas manufacturing difficulties. Classical theories: This theory is known as the systematic study of an organization. This theory handles the anatomy of traditional companies including job-unit or authority and accountability or responsibility. According to Zheng et al. (2014), classical theory considered organizations as a machine where workers were known as cogs. This theory stated that efficiency and productivity of an organization could be improved by improving competence of the personnel. Bureaucratic theory: This theory states that organizations are calculated to achieve large-scale managerial responsibilities by methodically coordinating the job of many persons. According to this theory, one human being is said to have power or influence. Weber who introduced theory also believed that an organization is a secretarial body of chosen officials governed by organized system. Systems theory: According to Swanson and Frederick (2016), an organization is a complex set of animatedly tangled and unified rudiments that includes processes, feedback loops, inputs and outputs. If any change occurs in one element, it will change other elements too. Features of this organizational theory say that it will be an open system, which will consider organizational environmental interface. It also claims that an organization must be dynamic and adaptive including a multilevel and multi-dimensional approach. Besides, it is also said that organizations should follow both micro and macro level aspects. Contingency theory: This organizational hypothesis is also known as situational theory that has no exacting design and executive act. Therefore, it can go with any types of situation. It primarily focuses on exterior determinants of an association and its performance (Blome and Paulraj 2013). Main motto of contingency theory is to develop a relationship between organization and its environment. Based on this theory, various factors were introduced that can determine efficiency of an organizational formation which are environment, expertise, people, size and strategy. Some different kind of formations that can be used for dissimilar conditions are, Mechanistic structure- In this structure the management and higher authority is placed at the top and puts prominence on regulation and order (Ismaeel and Blaim 2012). Workers within this type of organizational structure are monitored and managed closely. Organic structure- In this type of organizational structure influence is decentralized and separate departments are motivated to take functional perspective. This structure works best in unstable and regularly changing environment. Basic concepts and theories about responsibilities Three approaches of corporate responsibility exist primarily to make profits which are corporate social responsibility, The triple bottom line and Stakeholder theory. Corporate social responsibility: This theory focuses to create profit and develop the accountability to cooperate morally with the adjacent society (Jorge and Pea 2014). It also serves to develop responsibilities while playing role in broader question of society wellbeing. Four different responsibilities under this theory are described below, Economic responsibilities- This only puts focus to make money as companies that do not make profits doomed to perish. However, exceptions are there in the form of non-profit organization that gains profit only through assistance and grants but pour back to their work (Lakshman et al. 2014). In addition, some public or private hybrid companies function without gaining profits. Legal responsibilities- These responsibilities serve to monitor and maintain rules and regulation. Mostly, organizations that operate worldwide are asked to follow rules and regulations in each country. Ethical responsibility- This responsibility asks to do the right thing always even when the spirit of law does not require it (Kolk 2016). For example, if a person is driving a BMW along a country road on freezing winters night and sees a person is standing on the road with a flat, then he should help that person. This is a social responsibility, not a legal one. The triple bottom line: This type of accountability dictates that business leaders tabularize bottom-line results not only in financial conditions but also in terms of company effects in the communal realm. Two key ideas of this method are divided in two parts. First, three columns of responsibility must be kept divided and second, in all those three areas an organization should gather sustainable results. Stakeholder theory: Edward Freeman describes this theory, which is a mirror image of corporal social responsibility. It does not start with business and look out into the world to figure out moral obligations; however, it starts in the world. It lists and describes those groups and individual who will be exaggerated by the events of an organization. basic concept and theories about ethics Business leaders take ethically significant decisions regularly and those decisions are taken according to some theory of ethical behavior (Blome and Paulraj 2013). Some basic ethical theories and concepts are, Self-interest: Followers of laissez-faire capitalism believe that business decisions must be taken based on self-interest to the extent allowed by law. It is also true that this type of behavior is considered as unethical. However, winners of free market economic stated that self-interest behavior produces wealth and created jobs. Sympathy and consequences- According to Bondy et al. (2012), an organization cannot become successful if it solely relies on compassion. However, that does not mean compassion should never be a factor in ethical decision-making. Fundamental preamble of the organization The background of the organization Commonwealth Bank of Australia is one of the leading multinational banks that do their business in New Zealand, Fiji, UK and USA. However, it is commonly referred to as Commonwealth Bank and this provides services in different fields like retail sector, business and institutional banking. As of August, 2015, this bank is the prevalent Australian scheduled corporation on the Australian Securities Exchange with some popular brands like Bankwest, ASB Bank, Commonwealth Securities Limited and some others. From the company profile, it can be seen that this bank is there to provide services in banking, life insurance, related services for the individuals. The premeditated strengths of the Commonwealth Bank are its brand value, scale and the expanded business mix. The groups dividend policy seeks to deliver cash shares at strong and sustainable levels along with the maximum use of franking by paying completely franked payments. Apart from that, it focuses on a full year payout ratio of betw een 70% and 80%. In order to keep this policy, the responsible board has determined a final dividend of $2.22 per share for the second half of the year. The bank provides commercial and all-purpose banking, intercontinental financing, institutional banking and stock broking and funds administration like superannuation merchandise (commbank.com.au 2016). Mission and vision statement The vision of Commonwealth Bank of Australia is to excel at securing as well as enhancing the financial well-being of the people, communities and the businesses. Their shareholder base totals more than 800,000 and they have the target to increase this number. 78.5% of their staffs in Australia are their shareholders and they are planning to expand this number. From the annual reports of this organization, it has been seen that the group of Commonwealth Bank of Australia has $933,078 million in assets, as per 30th June, 2016 (commbank.com.au 2016). Investigation of the exterior business situation The cultural factors that leave impact on the Commonwealth Bank of Australia From the news, it has been seen that Commonwealth Bank of Australia has recently shifted to the activity based work culture. It has been seen that in line with the banks move into its new workplaces in Sydneys CBD, the corporation has started transitioning employees to an activity-based-work form. It can be opined that the activity based working identifies there is a spectrum of the work styles as well as demands and that every day; people would have different activities in order to complete involving changeable levels of concentration or partnership. Apart from that, it is required to mention that the demonstrating their progress and commitment towards corporate responsibility is increasingly important not only for their own group people and the community partners, but also for the customers. The company believes in empowering and engaging the staffs and thus activity-based working is the most appropriate one (Alvesson 2012). The importance of the cultural factor Alvesson (2012) has stated that the impact of social as well as cultural factors on the adoption of the technology is still demands thorough research work. There are several factors that affect the organizational culture and these have been mentioned here in details. It can be stated that the first and the foremost important cultural factor that affect the culture is the individual working with the organization. Apart from that, the sex of the employees and the nature of the business are other two major cultural factors. Goetsch and Davis (2014) have stated that the culture of the organization is also affected by its objectives and goals and the clients and the external parties are also major contributing factors in this part. However, it is required to mention that the management and the style of handling the employees are also important factor at this particular point (markets.ft.com 2016). Evaluation of the corporate social responsibility The corporate social responsibility issues of the Commonwealth Bank of Australia From the company profile, it can be seen that corporate social responsibility takes several structures at the Commonwealth Bank of Australia, as they continually look to make a positive impact through the procedure they do trade in the public. If focus is shed on the company profile, it can be found that being guided by the vision, the company actively takes into account the environmental, social and economic impacts and tends to influence the business likewise. Apart from that, they look for several ways to use their unique potentialities as well as resources in order to make a positive contribution beyond the core business (cio.com.au 2016). Apart from that, it can be stated that reviewing the already existing policies, procedures as well as practices under the light of environmental, economic and social impact is one of the prominent corporate social responsibilities of Commonwealth Bank of Australia. However, some recent issues related to the net banking have raised some question s in their corporate social responsibilities presently. The potential problems and challenges of the organization Recent news has stated that Commonwealth Bank of Australia has been experiencing issues with the Net Banking along with CommBank applications, with the customers unable to complete their transactions. Apart from that, it can be opined that this issue might also be affecting POS terminals with some consumers reporting they cannot withdraw cash. This is one of the recent challenges that the company has been facing and to make the entire procedure smooth is the biggest challenge to the operations team of Commonwealth Bank of Australia (Moran et al. 2014). Most of the customers have logged complaints against Commonwealth Bank of Australia that they expect far better services and thus it is clear that the company has been facing some severe operations issues (commbank.com.au 2016). Possible methods to deal with the issue In order to deal with the addressed issues, the management team and the operations team is required to have string technical support from the experts. The team is required to hire potential technologists who would solve any issues related to net banking of Commonwealth Bank of Australia. This would help the organization to get more customers, both the new and existing. However, reports have been stating that it is not the first time that the company has faced this issue and thus it demands a thorough investigation of this system. Therefore, it can be suggested that the company is required to hire top technicians who would look after this matter carefully, so that no further customers face this. Apart from that, the responsible technicians must upgrade the official app of Commonwealth Bank of Australia, so that the transaction becomes easy to all. Evaluation of fitness of the organization culture and my career plan Business Process management culture model is one of the significant models that contribute a better understanding of the notion of culture in Business Process Management. The below mentioned figure would demonstrate the situation carefully. Here cultural fir refers to the basic congruence between Business Process Management culture and cultural context, which is required for a Business Process Management approach to be highly successful. Figure 2: Business Process Management Cultural Model (Source: Moran et al. 2014) In order to understand the entire concept, I have developed an assessment tool for measuring the cultural fitness of the organizations for Business Process Management. This tool is the outcome of the mutual research program of my study and practical knowledge. I have gradually developed this model and this has helped me to understand the situation more clearly. Figure 3: Excerpt of an individual results report from the culture assessment tool (Source: Moran et al. 2014) Conclusion At the end it can concluded that business ethics and social responsibility is an important aspect that each organization should follow in order to gain success in todays competitive market place. Commonwealth Bank of Australia, in its initial states strictly maintained code of ethics and served the society with proper responsibility. 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