A Case Study On Brand Equity Marketing Essay

A Case Study On Brand Equity Marketing Essay Brand value can be seen both as an impalpable or substantial resource and additionally risk. The substantial being the fiscal estimation of a brand and best saw as the measure of extra pay anticipated from a marked item well beyond what may be normal from an indistinguishable, yet unbranded item. To best outline this point would be a grocery store, they much of the time sell unbranded renditions of name brand items. The marked and unbranded items are delivered by similar organizations, yet they convey a nonexclusive brand or store brand name like No Name or Home brand. Store brands sell for essentially not exactly their name image partners, in any event, when the substance are indistinguishable. This value distinction is the money related estimation of the brand name. Nonetheless, as per (Aaker,1996) the most significant resources of any business are impalpable: its organization name, brand, images, and mottos, and their fundamental affiliations, saw quality, name mindfulness, client base, and exclusive assets, for example, licenses, trademarks, and channel connections. The immaterial worth related with an item that can not be represented by cost or highlights is shown by universally prestigious organization Nike. I has made numerous immaterial advantages for their athletic items by partner them with star competitors. Kids and grown-ups need to wear Nike’s items to feel some relationship with these star competitors (â€Å"be like Mike.† ) The promoting picture that has been made for Nike is the main impetus of the interest for the items instead of the physical highlights. Purchasers are happy to follow through on amazingly significant expense premiums over lesser known brands which may offer the equivalent, or better, item quality and highlights. Preferably brand value is a lot of benefits (and liabilities) connected to a brand’s name and image that adds to (or takes away from) the worth gave by an item or administration to a firm as well a s that firm’s customers.(Aaker,1996) These benefits, which involve brand value, are an essential wellspring of upper hand and future profit. (Aaker, 1996) The general depiction of Brand Equity consolidates the capacity to give increased the value of company’s items and administrations. This additional worth can be a bit of leeway to charge cost premiums, lower showcasing expenses and offer more noteworthy open doors for client buy The benefits/favorable circumstances of brand value: Allows you to charge a value premium contrasted with contenders with less brand value. Solid brand names disentangle the choice procedure for ease and unnecessary items. Brand name can offer solace to purchasers uncertain of their choice by decreasing their apparent hazard. Keep up higher familiarity with your items. Use as influence while presenting new items. Frequently deciphered as a pointer of value. High Brand Equity ensures your items are remembered for most buyers thought set. Your image can be connected to a quality picture that purchasers need to be related with. Offer a solid barrier against new items and new contenders. Can prompt higher paces of item preliminary and continue buying due to buyers’ attention to your image, endorsement of its picture/notoriety and trust in its quality.

The Life and Poetry of W.B. Yeats Essay -- Poets, biography, Biographi

William Butler Yeats was conceived on the thirteenth of June in 1865, in Sandymount, Country Dublin, Ireland. His family was amazingly masterful. His dad, John Butler Yeats, considered craftsmanship at Heatherley’s Art School in London, his sibling Jack turned into a well-eminent painter, and his sisters Elizabeth and Susan got associated with the Arts and Crafts development, which was the utilization of carefully assembled questions and boycotting mechanical articles. Yeats grew up as an individual from the previous Protestant Ascendancy, where the adjustments in Ireland straightforwardly impeded him due to his legacy. During his youth, he encountered political force moving ceaselessly from the Protestant Ascendancy, which impacted his sonnets later on in his life. At two years old, his family moved to England for his dad to consider craftsmanship and become a craftsman. From the outset, he and his kin were instructed at home, where his mom engaged them with stories and folktales from Ireland. His dad gave an instruction of just geology and science and took William to common history investigations. On 26 January 1877, William Yeats entered the Godolphin grade school in Hammersmith where he would learn for a long time, before his family moved back to Dublin. In 1881, Yeats proceeded with his instruction at Erasmus Smith High School in Dublin, close to his father’s studio. Yeats invested the greater part of his energy there, meeting the city’s specialists and journalists. It was during this time when he began to compose verse. During the long periods of 1884 and 1886, Yeats went to the Metropolitan School of Art, when in 1885 his verse works and paper of â€Å"The Poetry of Sir Samuel Ferguson† were distributed in the Dublin University Review. Others of his works from this time incorporate a play about a diocesan, a priest and a lady ... ...ows of the resentful desert fowls. The haziness drops once more; yet now I know That twenty centuries of stony rest Were vexed to bad dream by a shaking support, Also, what harsh mammoth, its hour come round finally, Sluggards towards Bethlehem to be conceived? The sonnet starts with a depiction of different heartbreaking circumstances: the bird of prey, a similitude for an individual, can't hear the falconer, God, which implies that individuals can't hear what God is stating, and that confusion and disorder will maintain the legislature. The Second Coming is when Jesus or some other strict figure returns to the world, and something major happens that changes the present lifestyle. For this situation, a dream of a sphinx comes out of Spiritus Mundi (Spirit of the World) and goes towards Bethlehem, perhaps saying that the Anti-Christ will return and spread the deplorable happenings all through the world.

Peek Over Our Shoulders What Rioters Are Reading On August 8, 2016

Peek Over Our Shoulders What Rioters Are Reading On August 8, 2016 In this feature at Book Riot, we give you a glimpse of what we are reading this very moment. Here is what the Rioters are reading today (as in literally today). This is what’s on their bedside table (or the floor, work bag, desk, whatevskis). See a Rioter who is reading your favorite book? I’ve included the link that will take you to their author archives (meaning, that magical place that organizes what they’ve written for the site). Gird your loins â€" this list combined with all of those archived posts will make your TBR list EXPLODE. We’ve shown you ours, now show us yours; let us know what you’re reading (right this very moment) in the comment section below! Ashley Bowen-Murphy   You Will Know Me by Megan Abbott: I’ve been waiting for Abbott’s new book for what feels like forever. I’m a huge fan of her take on teen girls, bodies, and ambition. Her interview with Kelly Jensen was amazing and got me even more excited to read her new one. (hardback) The Resurrectionist by Matthew Guinn: I’ve been on the hunt for some good old fashioned Southern Gothic and have high hopes that this book will do the trick. Guinn’s book features a disgraced doctor now working in PR for South Carolina medical college when the bones of slaves are discovered on campus. This book ticks all my boxes. (hardback) Race to Incarcerate: A Graphic Retelling by Sabrina Jones and Marc Mauer: I read The New Jim Crow a few years ago and really liked it, but it’s a hard book to ask someone with limited time or interest to read. I’ve been looking for a quick, easy book to introduce the topic of mass incarceration that I can recommend to folks just coming to the topic. So far, this graphic take on the topic seems like a great book to use to get people interested in (or just thinking about) the topic. Plus, Michelle Alexander, who wrote The New Jim Crow, wrote the foreword. If that’s not an endorsement, I don’t know what is. (paperback) Tasha Brandstatter   Showmance by LH Cosway: Cosway is one of my favorite self-pubbed authors, and several of my blogging buddies have enjoyed this one. (ebook) The Queen of the Tearling by Erika Johansen: Honestly I just randomly checked this out of the library. No logical reason. (audiobook) Oishinbo a la Carte, vol. 1, by Tetsu Kariya: When I finished The Drops of God, this manga was recommended on Goodreads as something similar I might enjoy. (paperback, library copy) Liberty Hardy   Who Will Catch Us As We Fall by Iman Verjee (Oneworld Publications, Aug. 9): This novel is teaching me about a part of history I knew nothing about: the Indian population in Africa, and Idi Amin’s ethnic cleansing of Uguanda. Horrifying history, but a wonderful novel so far. (galley) Slipping: Stories, Essays, and Other Writing by Lauren Beukes (Tachyon Publications, Nov. 29): Something new from the author of Broken Monsters? YESSSSSSSSSSSSSSSSSS. (galley) The Bone Witch by Rin Chupeco (Sourcebooks Fire, March 7, 2017): I loved her Girl in the Well series so spooky so I’m excited for this one. (e-galley) The Last of August by by Brittany Cavallaro (Katherine Tegen Books, Feb. 14, 2017): The second book in the Charlotte Holmes series! I highly recommend A Study in Charlotte if you haven’t read it yet. (e-galley) Jessica Pryde   Drawn Together by Z. A. Maxfield: I’ve been meaning to read this one for ages. (ebook) Unprocessed by Megan Kimble: It’s a food memoir by a local author, had to check it out (and fulfil a Read Harder Challenge while I was at it!) (paperback) Teen Titans: Earth One by Jeff Lemire et al: Randomly came across this one on Goodreads, requested it from the library since I have never read a Teen Titans comic before. (Trade Hardcover) Casey Stepaniuk   Seraphina by Rachel Hartman: I’d heard great things about this YA fantasy and its unique take on dragons for a while so I decided to buy it with a bookstore gift certificate I had. Plus, it’s a local (to me) Vancouver author. (Paperback) Sea, Swallow Me, and Other Stories by Craig Laurance Gidney: This was recommended to me on Twitter by a lovely person who always gives great audiobook recommendations and I can’t remember her name! So far, great narrator and great magical, strange stories. (Audiobook) Jessica Yang   Mirror in the Sky by Aditi Khorana: Science fiction and space has been on my mind lately, so this seemed perfect. YA lit can always use more aliens. (Hardcover) Sarah Nicolas   Manners Mutiny by Gail Carriger: I totally adore this series and am sad to see it end. The audiobook narrator is delightful. I’m not usually a “Team” kinda gal, but I’m 100% Team Soap on this one. (library digital audiobook) Rebellion by J.A. Souders: JA is a local author and one of my personal friends, so I attended the book launch party last month and got a signed hardcover. (Hardcover) The Memory of Light by Francisco X. Stork: I was browsing Overdrive and this cover caught my eye, then the book blurb followed through. I’ve never read anything by Stork, but am excited to start this one. (library digital audiobook) Rebecca Hussey   Eileen by Ottessa Moshfegh: I’m reading through the Man Booker long list as part of the group called the (Wo)Man Booker Shadow Panel. We will choose our own short list and winner and see how our choices compare to the “official” ones. First up for me is Eileen. (library hardcover) Hot Milk by Deborah Levy: Another book from the Man Booker long list. (Hardcover) Karina Glaser   When Friendship Followed Me Home by Paul Griffin: This book was recommended by a friend. I fell in love with it one page in. (Library Hardcover) Esperanza Rising by Pam Munoz Ryan: I loved Ryan’s Echo and have to go back and read everything she’s ever written. (Paperback) Derek Attig   The Masked City by Genevieve Cogman: This is the second of the three Invisible Library books, and the first one was a ton of fun. So here I am, enjoying this one, too. (ebook) Other People’s Comfort Keeps Me Up at Night by Morgan Parker: Rereading this because Parker is an amazing, powerful poet, and I’m so glad she’s here, writing in this world. (paperback) E.H. Kern   Shadow Ops: Fortress Frontier by Myke Cole: The second part of Myke Cole’s Shadow Ops series. I really enjoyed part one (Shadow Ops: Control Point) and so far I’m really enjoying part two as well. (Paperback) Peter Damien   Ghosty Men by Franz Lidz: A book nominally about the famous hoarders the Collyer brothers. It meanders and he has trouble deciding if he’s discussing the Collyers, or his own family, but it’s okay so far. (Hardcover) Nightmares: A New Decade of Modern Horror, edited by Ellen Datlow: I am such an Ellen Datlow fanboy, and I didn’t know this was gonna show up, so I nearly screamed. A collection of horror stories, old and new, and as stupendous as all her anthologies. (ARC, paperback) Roofworld by Christopher Fowler: if you read Neil Gaiman’s Neverwhere and thought “I’d basically like to read that again,” then this is the book for you. It’s quite good, honestly. It also reminds me of China Mieville. (mass market paperback) Swapna Krishna   Ink and Bone by Lisa Unger: I have loved Lisa Unver for a very long time, and this latest novel in her Hollows series (interconnected novels, but no need to read them in order, as they stand alone) is no exception. Her rich characterization balances so well with the frenetic plot pacing. I’m really looking forward to seeing how this ends up. (hardcover) Almost Home by Githa Hariharan: I’ve been reading this book of essays slowly, and really savoring each one. I love the premiseâ€"Hariharan has traveled widely and lived all over the world, but each of these essays connects to what the meaning of “home” is. (paperback ARC) Steph Auteri   You Will Know Me by Megan Abbott: I read The Fever last year and, in my own fever of instant obsession, I then went back and read her entire backlist. When Abbott’s latest came out, I bought it that very day. (Ebook) We Were Feminists Once by Andi Zeisler: I used to be a regular reader of Bitch, and feminist nonfiction is sort of my wheelhouse. I don’t usually buy hardcover, but there was so much buzz around this one I couldn’t help myself. (Hardcover) Behold the Dreamers by Imbolo Mbue: I snagged myself a galley after being intrigued by what I’d read about it online. (Paperback ARC) Kate Scott   Missing, Presumed by Susie Steiner: My choice from this month’s Book of the Month Club selections. It’s a fun, fast-paced mystery. (Hardcover) The Witches by Stacy Schiff: I’ve had this review copy sitting on my shelf for months. I’ve been wanting to read more about the Salem Witch Trials. (Hardcover) The Girls by Emma Cline: All of the book bloggers I know keep raving about this one, so I thought I’d give it a listen! (Audiobook) Tracy Shapley   Homegoing by Yaa Gyasi: Exactly as fantastic, complex, entertaining, and devastating as everyone’s been saying. (Paperback ARC) Susie Rodarme   Guards! Guards! by Terry Pratchett: I needed something light this week, so I decided to return to the Discworld. The familiar characters and sometimes non-stop hilarity gave me a huge boost (because, y’all, I had cramps from hell). (ebook) St. Marks Is Dead:The Many Lives of Americas Hippest Street by Ada Calhoun: I first heard about St. Marks from the work of Jim Carroll, who talked about poetry readings by Ferlinghetti at the bookshop that used to be there (RIP, St. Mark’s Bookshop). It has popped up again and again in culture and I wanted to know its story. (Library hardcover) Lucas Maxwell   The Wise Man’s Fear (Kingkiller Chronicle #2)  by Patrick Rothfuss (Paperback): This is an epic tome of a sequel to one of the best fantasy debuts in the last decade in my opinion. It’s funny, terrifying, exhilarating and somehow 100% believable even though it’s chock full of magical elements. Go check out the first book, The Name of the Wind if you love storytelling in any format. Dumplin by Julie Murphy (Hardcover): As a teen librarian I voraciously consume the books I see the students reading and passing around. This is one of them, and I can see why they love it. Featuring a rare kind of heroine, Dumplin’ conveys an important positive body image that is missing in a lot of YA fiction. Kay Taylor Rea   Ghost Talkers by Mary Robinette Kowal (Tor Books, Aug. 16): I’m a huge fan of MRK’s Glamourist Histories series so I was thrilled to get my hands on her latest novel. It’s an alternate history WWI novel about the Spirit Corps, mediums who aid the Allies by relaying information from deceased soldiers to military intelligence. The worldbuilding is incredible and it has an amazing cast of characters. (e-galley) Aftermath: Life Debt by Chuck Wendig: The sequel to Wendig’s bestselling tie-in novel Star Wars: Aftermath is the second in a trilogy spanning the period between the end of Return of the Jedi and the start of The Force Awakens. I love how Wendig uses the present tense to convey immediacy and rotating points of view to convey the grand scale of the conflict. (hardcover) Jamie Canaves No One Knows by J. T. Ellison: Aubrey’s husband is now officially declared dead even though no one has ever found him or known what happened. From the first chapter I’ve been in must-know-now mode and I especially need to know if my guesses are correct! (ebook) The Devourers by Indra Das: Always here for an interesting, or new, take on monsters- in this case werewolves. Or better said half-werewolves/shape-shifters. The narrators are perfect for the telling of this lush and violent tale. (audiobook) How to Party with an Infant by Kaui Hart Hemmings: Couldn’t say no to the title and so far I’m finding the ridiculousness very amusing. (egalley) Rani Patel in Full Effect by Sonia Patel (October 11, Cinco Puntos Press): A couple Rioters recommended this one so it was a must read. Loved Rani’s voice from the first page. (egalley) Elizabeth Allen Never Look an American in the Eye: A Memoir of Flying Turtles, Colonial Ghosts, and the Making of a Nigerian American by Okey Ndibe:  The cover originally caught my eye and I am so glad I picked it up.  Ndibe has an ear for language that comes across as both musical and accessible. His tale of growing up in Nigeria, his friendship with Chinua Achebe and his eventual U.S. citizenship was a fun by poignant read. (ARC, paperback) Lab Girl by Hope Jahren:  I’m not the first person to recommend this book on Book Riot, and I will not be the last.  Jahren’s tale of her growth as a scientist centers around her quirky and enduring friendship with a fellow scientist that both enhanced her career and her life.  On top of it including fascinating information about science, Jahren’s writing is beautiful and poetic. (hardcover)

A Clean, Well-Lighted Place Essay - 938 Words

In â€Å"A Clean, Well-Lighted Place,† written by Ernest Hemingway conflict is clearly evident. Conflict in â€Å"A Clean, Well-Lighted Place† is determined by other elements of fiction, more importantly, characters, setting, and theme. Conflict is seen in this short story in many aspects, such as man versus man and man versus self. The characters in Hemingway’s short story add to the conflict throughout and conflict appears both between the characters and within the characters themselves. Hemingway clearly depicts three major characters which include an old man, a young waiter, and a middle-aged waiter. The old man who is drinking in the Spanish cafà © experiences his own inner conflicts; this is shown in dialogue between the two waiters: â€Å"’Last†¦show more content†¦The three characters of â€Å"A Clean, Well-Lighted Place† create conflict within themselves and among each other. Second, conflict in Hemingway’s story is also determined by the setting. The setting of the short story is clearly defined in the first sentence, â€Å"It was late and everyone had left the cafà © except an old man who sat in the shadow the leaves of a tree made against the electric light† (Hemingway 185). This quote not only establishes the setting for the story but also creates contrast between dark and light. Dark and light in â€Å"A Clean, Well-Lighted Place† can symbolize and help deepen the contrast between the characters; the older men can be seen in the dark mentally while the young waiter may be seen in the light or vice versa. The contrast of dirty versus clean can also deepen the conflict much like that of light versus dark. The isolation of the old man in the corner of the cafà © shows how setting can help create conflict. The old man separates himself from the rest of the cafà © while the two waiters of the cafà © do not incorporate him in any w ay; this creates conflict due to setting between the characters. Conflict within and among the characters of â€Å"A Clean, Well-Lighted Place† isShow MoreRelatedA Clean Well Lighted Place1202 Words   |  5 PagesCameron Craig Craig 1 Lancaster English 1302.68 25 March 2015 â€Å"A Clean Well-Lighted Place† In â€Å"A Clean, Well-Lighted Place†, Hemingway uses themes of depression and life as nothingness by using symbols, and imagery. Two waiters in a Spanish cafà © are waiting late one night for their last customer to leave. As they wait, they talk about the old, deaf man sitting at the bar. It is revealed that he has recently attempted suicide. The younger waiter in the cafà © is very agitated and wantsRead MoreA Clean Well Lighted Place1545 Words   |  7 PagesErnest Miller Hemingway, in 1933 transcribed a story called A Clean Well-Lighted Place in a Spanish Cafà ©. Ernest focused on two waiters and a patron that frequents the cafà © nightly. One late night this the same old man was getting drunk as usual, and wasn’t ready to leave. The young waiter was getting upset, because he wanted him to leave because he was ready to go home. The older waiter was telling him, to calm down it isn’t that serious, we have to wait until the last customer goes home. Re ad MoreA Clean, Well Lighted Place895 Words   |  4 Pages A clean, well-lighted place may be needed more by some than others on dark, lonely nights. The clean, well-lighted cafà © in Hemingway’s â€Å"A Clean, Well-Lighted Place† represents a safe place in which one can escape their troubles and loneliness that lurk in night’s darkness. In the story the characters of the older waiter and younger waiter differ substantially. They debate over the old man’s being in the cafà ©, which is an over-stayed visit to the younger waiter. The younger waiter longed for theRead MoreA Clean Well Lighted Place1886 Words   |  8 PagesFocalization of the Narrator in Ernest Hemmingway’s A Clean-Well-Lighted Place Written by the author Ernest Hemmingway, the notable short story A Clean-Well-Lighted Place conveys the experiences of three central characters by depicting the lenses through which they observe, and reflect upon their personal lives within a storyworld setting, that looks like the real world. The story portrays a late night situation in a cafà © at the hour of half-past two in the morning, within the country of Spain. TheRead MoreA Clean Well Lighted Place Analysis815 Words   |  4 PagesErnest Hemingway did not write a happy, inspiring story. His story â€Å"A Clean, Well-Lighted Place† uses a famous code of behavior to dictate what his characters say and how they act. The story is depressing, dreary, and distressing but it gets the philosophical premises across. He demonstrates to not make trouble for other people, to contain one’s despair and self-pity by sheer will power, and to not judge others and view the unenlightened with pity. Hemingway uses his story to propose that peopleRead MoreA Clean, Well-Lighted Place Essay1138 Words   |  5 Pagesforever. While all the somethings are dying and fading, nothing is still there. Sure, one can search for meaning and think happy thoughts, but throughout the struggle everyone is alone and slowly spiraling down the path to despair. In â€Å"A Clean, Well-Lighted Place,† Hemingway uses the concept of nada, characterization, and the setting to emphasize the idea of human life being full of nothing. To understand the story, one must understand that nothing is actually something (Benson 24). HemingwayRead MoreA Clean Well-Lighted Place 11111 Words   |  5 PagesA Clean Well-Lighted Place In the short story â€Å"A Clean Well-lighted Place† by Ernest Hemingway the setting is very important. The story takes place in a Spanish speaking country in a cafà ©, but more so than the actual place the time is what makes the setting so crucial to the story. The story takes place at night Hemingway uses this in contrast to the well-lighted cafe with its artificial light. The contrast between dark and light is the main idea of the story and it is best expressed through theRead MoreEssay on A clean well-lighted Place521 Words   |  3 Pages nbsp;nbsp;nbsp;nbsp;nbsp;Hemingways short story, quot;A Clean Well-lighted Placequot;, takes place at a cafe very late at night. Two waiters are watching their last, lingering customer, an old man, who is by now very drunk. The younger waiters impatience and the older waiters understanding toward the old man carry out the theme of the story: quot;It [life] was all a nothing and a man was a nothing too.quot;(114) Man must consequently find something to distract himself from his horribleRead MoreA Clean Well Lighted Place Analysis986 Words   |  4 PagesShort stories put forth a desire. A need for more information from the reader to help them further understand the story from what little information they do receive. In a short story, written by Ernest Hemingway, A Clean, Well-Lighted Place, tells the life of an elder man who spends his nights in the light. The unusual setting, the use of diction and the dialogue, creates that short story desire from the reader. It is the elder man’s quiet presence in the story, that allowed Hemingway to set theRead More A Clean Well-Lighted Place Essay1680 Words   |  7 PagesA Clean Well-Lighted Place A Clean, Well-Lighted Place by Ernest Hemingway looks at age from the viewpoint of an inexperienced and experienced individual, with the aid of an old man to emphasize the difference between the two. This story takes place late one night in a caf. The caf is clean, pleasant, and well lighted, which brings some kind of comfort to the atmosphere. Here in the caf sits a deaf, lonely, older man, who although is deaf can feel the difference that the night brings to the

A Comparison of Holden of Catcher in the Rye and Equality...

Catcher in the Rye and Anthem - A Comparison of Holden and Equality 7-251 nbsp; nbsp; Is it possible that two completely different authors could create two identical characters?nbsp; It seems so; J.D. Salingers Holden, from Catcher in the Rye, and Ayn Rands Equality 7-2521, in Anthem, appear to be one in the same person.nbsp;nbsp; To end the oppression they received for the span of their entire lives, both Holden and Equality run from their oppressors.nbsp; Most importantly, neither Holden nor Equality live up to the expectations of others.nbsp; Holdens personality identically reflects that of Equality 7-2521 in Ayn Rands Anthem. nbsp; nbsp;nbsp;nbsp; Holden and Equality 7-2521 were oppressed their†¦show more content†¦nbsp; nbsp;nbsp;nbsp; By chasing their dreams, neither Holden nor Equality 7-2521 live up to others expectations of them.nbsp; Throughout his life, Holden is told that he would be a graduate from a prestigious university, and a professional.nbsp; In his heart, he knows that these are not his aspirations, and eventually decides to live his own life, striving to be a catcher in the rye.nbsp; He despises the idea of molding ones life in order to become successful, stating, [The world is] full of phonies, and all you do is study so that you can learn enough to be smart enough to be able to buy a goddam Cadillac some day...nbsp; Equality, much like Holden,

How Global Warming Impacts the World Free Essays

Nowadays, we are concerned with the increasing temperature nowadays, which has a great effect on the earth. When it becomes hotter, the most evident change we can see is in sea level. Icebergs all over the world are melting and change from ice to water, which has larger volume. We will write a custom essay sample on How Global Warming Impacts the World or any similar topic only for you Order Now As a result, more space has to be occupied to contain water instead of icebergs, and sea level increases. Many beaches are getting smaller, and some islands are even disappearing. It was also reported that some countries based on the islands of East Asia had to move to Australia because of the increasing sea level. Animals and human are suffering from the process. Not only polar bears, but also penguins and other animals have less space to live on or less food to eat because of the melting icebergs. Meanwhile, they are used to cold weather and are forced by global warming to get used to a higher temperature, which may increase their death rate. Human are also affected. The number of people dying from extreme hot weather is increasing, which makes the others worry al lot. In an addition point, global warming also has impacts on agriculture. Weather conditions and soil change in response to global warming, and as a consequent, places like Russia benefit from global warming for they can grow more kinds of food in a larger area, while places like Africa suffer from the expanding deserts results from global warming. Despite agriculture, there are also other indirectly effects on economy and many other aspects, and people are now finding solutions for them. The first thing to do is giving out less Carbon dioxide or other gases related to global warming. To achieve the goal, less electricity should be used, car should be driven less frequently, and alternative energy resources should partly replace the traditional ones. Greater emphasis has been put on planting trees to absorb Carbon dioxide. In the short term, special zoos can also be set up for animals like polar bear to provide them with enough food and places. As it can be seen, climate change has directly or unconsciously impacts on ecology, agriculture and other aspects. Serious though it seems, it can be solved with technology and everyone’s efforts. How to cite How Global Warming Impacts the World, Papers

Ethics and Social Responsibility Ethical Climate and Purchasing

Question: Describe about the Ethics and Social Responsibility for Ethical Climate and Purchasing. Answer: Introduction The significance of ethics and responsibility According to Nica (2013), a business without ethics is bound to become ineffective ultimately. Business ethics helps to keep moral and principled rights, duties and business authorities between an organization and its stakeholders such as personnel, clients, administration and suppliers. Ethics are connected with all the disciplines of an organization that includes information related to accounting human resource organization, global business information, sales and marketing, manufacture and rational possessions information. The rationale for the topic Business ethics including social responsibility is known to bring noteworthy benefits to a business. As per theories of Rupp et al. (2015), business ethics can help to attract customers to the organizations products that would boost sales and profits. It also helps to motivate the employees to perform better that can reduce labor turnover and improve productivity. However, most of the organizations fail to implement proper ethics in their business that is why it was important to conduct this study that will focus on such an organization that have successfully implemented ethical responsibilities in their workplace. The structure of the report Figure 1: Structure of the report (Source: Author) Literature review Organization theories Organizational theories in the 1980s and 1990s: During the period, quite a few managerial theories received important notice. Theory Z was a popular theory among them, which was a mix of American and Japanese administration practices. This theory played an important part in Japans documented productivity improvement and resolved Americas manufacturing difficulties. Classical theories: This theory is known as the systematic study of an organization. This theory handles the anatomy of traditional companies including job-unit or authority and accountability or responsibility. According to Zheng et al. (2014), classical theory considered organizations as a machine where workers were known as cogs. This theory stated that efficiency and productivity of an organization could be improved by improving competence of the personnel. Bureaucratic theory: This theory states that organizations are calculated to achieve large-scale managerial responsibilities by methodically coordinating the job of many persons. According to this theory, one human being is said to have power or influence. Weber who introduced theory also believed that an organization is a secretarial body of chosen officials governed by organized system. Systems theory: According to Swanson and Frederick (2016), an organization is a complex set of animatedly tangled and unified rudiments that includes processes, feedback loops, inputs and outputs. If any change occurs in one element, it will change other elements too. Features of this organizational theory say that it will be an open system, which will consider organizational environmental interface. It also claims that an organization must be dynamic and adaptive including a multilevel and multi-dimensional approach. Besides, it is also said that organizations should follow both micro and macro level aspects. Contingency theory: This organizational hypothesis is also known as situational theory that has no exacting design and executive act. Therefore, it can go with any types of situation. It primarily focuses on exterior determinants of an association and its performance (Blome and Paulraj 2013). Main motto of contingency theory is to develop a relationship between organization and its environment. Based on this theory, various factors were introduced that can determine efficiency of an organizational formation which are environment, expertise, people, size and strategy. Some different kind of formations that can be used for dissimilar conditions are, Mechanistic structure- In this structure the management and higher authority is placed at the top and puts prominence on regulation and order (Ismaeel and Blaim 2012). Workers within this type of organizational structure are monitored and managed closely. Organic structure- In this type of organizational structure influence is decentralized and separate departments are motivated to take functional perspective. This structure works best in unstable and regularly changing environment. Basic concepts and theories about responsibilities Three approaches of corporate responsibility exist primarily to make profits which are corporate social responsibility, The triple bottom line and Stakeholder theory. Corporate social responsibility: This theory focuses to create profit and develop the accountability to cooperate morally with the adjacent society (Jorge and Pea 2014). It also serves to develop responsibilities while playing role in broader question of society wellbeing. Four different responsibilities under this theory are described below, Economic responsibilities- This only puts focus to make money as companies that do not make profits doomed to perish. However, exceptions are there in the form of non-profit organization that gains profit only through assistance and grants but pour back to their work (Lakshman et al. 2014). In addition, some public or private hybrid companies function without gaining profits. Legal responsibilities- These responsibilities serve to monitor and maintain rules and regulation. Mostly, organizations that operate worldwide are asked to follow rules and regulations in each country. Ethical responsibility- This responsibility asks to do the right thing always even when the spirit of law does not require it (Kolk 2016). For example, if a person is driving a BMW along a country road on freezing winters night and sees a person is standing on the road with a flat, then he should help that person. This is a social responsibility, not a legal one. The triple bottom line: This type of accountability dictates that business leaders tabularize bottom-line results not only in financial conditions but also in terms of company effects in the communal realm. Two key ideas of this method are divided in two parts. First, three columns of responsibility must be kept divided and second, in all those three areas an organization should gather sustainable results. Stakeholder theory: Edward Freeman describes this theory, which is a mirror image of corporal social responsibility. It does not start with business and look out into the world to figure out moral obligations; however, it starts in the world. It lists and describes those groups and individual who will be exaggerated by the events of an organization. basic concept and theories about ethics Business leaders take ethically significant decisions regularly and those decisions are taken according to some theory of ethical behavior (Blome and Paulraj 2013). Some basic ethical theories and concepts are, Self-interest: Followers of laissez-faire capitalism believe that business decisions must be taken based on self-interest to the extent allowed by law. It is also true that this type of behavior is considered as unethical. However, winners of free market economic stated that self-interest behavior produces wealth and created jobs. Sympathy and consequences- According to Bondy et al. (2012), an organization cannot become successful if it solely relies on compassion. However, that does not mean compassion should never be a factor in ethical decision-making. Fundamental preamble of the organization The background of the organization Commonwealth Bank of Australia is one of the leading multinational banks that do their business in New Zealand, Fiji, UK and USA. However, it is commonly referred to as Commonwealth Bank and this provides services in different fields like retail sector, business and institutional banking. As of August, 2015, this bank is the prevalent Australian scheduled corporation on the Australian Securities Exchange with some popular brands like Bankwest, ASB Bank, Commonwealth Securities Limited and some others. From the company profile, it can be seen that this bank is there to provide services in banking, life insurance, related services for the individuals. The premeditated strengths of the Commonwealth Bank are its brand value, scale and the expanded business mix. The groups dividend policy seeks to deliver cash shares at strong and sustainable levels along with the maximum use of franking by paying completely franked payments. Apart from that, it focuses on a full year payout ratio of betw een 70% and 80%. In order to keep this policy, the responsible board has determined a final dividend of $2.22 per share for the second half of the year. The bank provides commercial and all-purpose banking, intercontinental financing, institutional banking and stock broking and funds administration like superannuation merchandise (commbank.com.au 2016). Mission and vision statement The vision of Commonwealth Bank of Australia is to excel at securing as well as enhancing the financial well-being of the people, communities and the businesses. Their shareholder base totals more than 800,000 and they have the target to increase this number. 78.5% of their staffs in Australia are their shareholders and they are planning to expand this number. From the annual reports of this organization, it has been seen that the group of Commonwealth Bank of Australia has $933,078 million in assets, as per 30th June, 2016 (commbank.com.au 2016). Investigation of the exterior business situation The cultural factors that leave impact on the Commonwealth Bank of Australia From the news, it has been seen that Commonwealth Bank of Australia has recently shifted to the activity based work culture. It has been seen that in line with the banks move into its new workplaces in Sydneys CBD, the corporation has started transitioning employees to an activity-based-work form. It can be opined that the activity based working identifies there is a spectrum of the work styles as well as demands and that every day; people would have different activities in order to complete involving changeable levels of concentration or partnership. Apart from that, it is required to mention that the demonstrating their progress and commitment towards corporate responsibility is increasingly important not only for their own group people and the community partners, but also for the customers. The company believes in empowering and engaging the staffs and thus activity-based working is the most appropriate one (Alvesson 2012). The importance of the cultural factor Alvesson (2012) has stated that the impact of social as well as cultural factors on the adoption of the technology is still demands thorough research work. There are several factors that affect the organizational culture and these have been mentioned here in details. It can be stated that the first and the foremost important cultural factor that affect the culture is the individual working with the organization. Apart from that, the sex of the employees and the nature of the business are other two major cultural factors. Goetsch and Davis (2014) have stated that the culture of the organization is also affected by its objectives and goals and the clients and the external parties are also major contributing factors in this part. However, it is required to mention that the management and the style of handling the employees are also important factor at this particular point (markets.ft.com 2016). Evaluation of the corporate social responsibility The corporate social responsibility issues of the Commonwealth Bank of Australia From the company profile, it can be seen that corporate social responsibility takes several structures at the Commonwealth Bank of Australia, as they continually look to make a positive impact through the procedure they do trade in the public. If focus is shed on the company profile, it can be found that being guided by the vision, the company actively takes into account the environmental, social and economic impacts and tends to influence the business likewise. Apart from that, they look for several ways to use their unique potentialities as well as resources in order to make a positive contribution beyond the core business (cio.com.au 2016). Apart from that, it can be stated that reviewing the already existing policies, procedures as well as practices under the light of environmental, economic and social impact is one of the prominent corporate social responsibilities of Commonwealth Bank of Australia. However, some recent issues related to the net banking have raised some question s in their corporate social responsibilities presently. The potential problems and challenges of the organization Recent news has stated that Commonwealth Bank of Australia has been experiencing issues with the Net Banking along with CommBank applications, with the customers unable to complete their transactions. Apart from that, it can be opined that this issue might also be affecting POS terminals with some consumers reporting they cannot withdraw cash. This is one of the recent challenges that the company has been facing and to make the entire procedure smooth is the biggest challenge to the operations team of Commonwealth Bank of Australia (Moran et al. 2014). Most of the customers have logged complaints against Commonwealth Bank of Australia that they expect far better services and thus it is clear that the company has been facing some severe operations issues (commbank.com.au 2016). Possible methods to deal with the issue In order to deal with the addressed issues, the management team and the operations team is required to have string technical support from the experts. The team is required to hire potential technologists who would solve any issues related to net banking of Commonwealth Bank of Australia. This would help the organization to get more customers, both the new and existing. However, reports have been stating that it is not the first time that the company has faced this issue and thus it demands a thorough investigation of this system. Therefore, it can be suggested that the company is required to hire top technicians who would look after this matter carefully, so that no further customers face this. Apart from that, the responsible technicians must upgrade the official app of Commonwealth Bank of Australia, so that the transaction becomes easy to all. Evaluation of fitness of the organization culture and my career plan Business Process management culture model is one of the significant models that contribute a better understanding of the notion of culture in Business Process Management. The below mentioned figure would demonstrate the situation carefully. Here cultural fir refers to the basic congruence between Business Process Management culture and cultural context, which is required for a Business Process Management approach to be highly successful. Figure 2: Business Process Management Cultural Model (Source: Moran et al. 2014) In order to understand the entire concept, I have developed an assessment tool for measuring the cultural fitness of the organizations for Business Process Management. This tool is the outcome of the mutual research program of my study and practical knowledge. I have gradually developed this model and this has helped me to understand the situation more clearly. Figure 3: Excerpt of an individual results report from the culture assessment tool (Source: Moran et al. 2014) Conclusion At the end it can concluded that business ethics and social responsibility is an important aspect that each organization should follow in order to gain success in todays competitive market place. Commonwealth Bank of Australia, in its initial states strictly maintained code of ethics and served the society with proper responsibility. However, recently, due to some irresponsible behavior the organization is losing their grip over ethics and responsibility. Their net banking issue is not only developing frustration among the customers, but also taking away their brand image and profitability. Therefore, it can be said that, an immediate change management is required which will bring new methods, rules and regulations to deal with this issue. References Alvesson, M., 2012.Understanding organizational culture. London: Sage. Blome, C. and Paulraj, A., 2013. Ethical climate and purchasing social responsibility: A benevolence focus.Journal of Business Ethics,116(3), pp.567-585. Bondy, K., Moon, J. and Matten, D., 2012. An institution of corporate social responsibility (CSR) in multi-national corporations (MNCs): Form and implications.Journal of Business Ethics,111(2), pp.281-299. cio.com.au, 2016.Commonwealth Bank shifts to activity-based work culture, swanky new head office. [online] CIO. Available at: https://www.cio.com.au/article/401530/commonwealth_bank_shifts_activity-based_work_culture_swanky_new_head_office/ [Accessed 21 Aug. 2016]. commbank.com.au, 2016.Annual reports - Commonwealth Bank Group. [online] Commbank.com.au. Available at: https://www.commbank.com.au/about-us/shareholders/financial-information/annual-reports.html [Accessed 21 Aug. 2016]. commbank.com.au, 2016.CommBank's Sustainability Report 2015. [online] Commbank.com.au. Available at: https://www.commbank.com.au/sustainability2015/approach-corporate-responsibility.html [Accessed 21 Aug. 2016]. commbank.com.au, 2016.Community - Partnerships - Social and environmental support - Commonwealth Bank Group. [online] Commbank.com.au. Available at: https://www.commbank.com.au/about-us/sustainability-and-community/community/partnerships/social-environmental-support.html [Accessed 21 Aug. 2016]. commsec.com.au, 2016.CommSec - Online Share Trading Investing. Start trading today with Australia's leading online broker.. [online] Commsec.com.au. Available at: https://www.commsec.com.au/ [Accessed 21 Aug. 2016]. Garca-Morales, V.J., Jimnez-Barrionuevo, M.M. and Gutirrez-Gutirrez, L., 2012. Transformational leadership influence on organizational performance through organizational learning and innovation.Journal of Business Research,65(7), pp.1040-1050. Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. pearson. Ismaeel, M. and Blaim, K., 2012. Toward applied Islamic business ethics: responsible halal business.Journal of Management Development,31(10), pp.1090-1100. Jorge, M.L. and Pea, F.J.A., 2014. Determinants of corporate social responsibility and business ethics education in Spanish universities.Business Ethics: A European Review,23(2), pp.139-153. Kolk, A., 2016. The social responsibility of international business: From ethics and the environment to CSR and sustainable development.Journal of World Business,51(1), pp.23-34. Lakshman, C., Ramaswami, A., Alas, R., Kabongo, J.F. and Pandian, J.R., 2014. Ethics trumps culture? A cross-national study of business leader responsibility for downsizing and CSR perceptions.Journal of Business Ethics,125(1), pp.101-119. markets.ft.com, 2016.Commonwealth Bank of Australia, CBA:ASX summary - FT.com. [online] Markets.ft.com. Available at: https://markets.ft.com/data/equities/tearsheet/summary?s=CBA:ASX [Accessed 21 Aug. 2016]. Moran, R.T., Abramson, N.R. and Moran, S.V., 2014.Managing cultural differences. Routledge. Nica, E., 2013. Social Responsibility, Corporate Welfare, and Business Ethics.Psychosociological Issues in Human Resource Management,1(1), pp.9-14. Rupp, D.E., Wright, P.M., Aryee, S. and Luo, Y., 2015. Organizational justice, behavioral ethics, and corporate social responsibility: Finally the three shall merge.Management and Organization Review,11(01), pp.15-24. Scott, W.R. and Davis, G.F., 2015.Organizations and organizing: Rational, natural and open systems perspectives. Routledge. Swanson, D.L. and Frederick, W.C., 2016. Denial and leadership in business ethics education.Business ethics: New challenges for business schools and corporate leaders, pp.222-240. Zheng, Q., Luo, Y. and Wang, S.L., 2014. Moral degradation, business ethics, and corporate social responsibility in a transitional economy.Journal of business ethics,120(3), pp.405-421.

Hup Seng Essay Example

Hup Seng Paper What competitive advantages this company has? Hup Seng has a pretty simple business model with simple products. It has 3 subsidiaries one which is a biscuit confectionery, the other is to distribute and sells and the one it acquires, Incomix. It is not a great business and some of its product FB business industry against the likes of Kraft and Nestle. Hup Seng ’s competitive advantage is its relatively lower price or maybe some customers who prefer its taste better than the other. SWOT Analysis Strengths 1. Currently in a good financial position (few debts, etc) 2. Skilled workforce (little training required) 3. Company name recognized on a National/Regional/Local level 4. Own premises (no additional costs for renting)| Weakness 1. Less customer 2. Too much waste 3. Low customer retention 4. Low production quality compared to other brands. 5. Low integrity of annual report| Opportunities 1. Skilled workforce means that they can be moved and trained into other areas of the business 2. Competitor going bankrupt (Takeover opportunity) 3. Moving a product into a new market sector| Threats 1. Large and increasing competition 2. Increase in tax 3. Rising cost of Wages (Basic wage, etc) 4. Possible relocation costs due to poor location currently held 5. Local authority refusing plans for future building expansion 6. New distribution channel| How the financial Performances Profitability trends are appear? Picture shown above is the financial highlights of 5 years analysis of Hup Seng Industries Bhd. * From the perspective of turnover of the company is stable during year 2006-2007 shows that the product produces by the company is sold very quickly in the 5 years operation. We will write a custom essay sample on Hup Seng specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hup Seng specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hup Seng specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It also shows that company is efficient in selling their products. * Profit after tax means the net profit receive by the company is surprisingly increase from year 2006-2009 but then have slightly decrease. The increase of net profit showed that company have expand their product from time to time according to customer’s taste and lead to increase in sales * Net earnings per share of the company also increase surprisingly from year 2006-2009 but then also decrease a bit at year 2010. This is because when the sales of the company increase it leads to greater profit of company. Lots of profit gives effect to the retained profit of the company that is used to pay for the shareholders. 12. Can it sustain its profitability and competitiveness, in this export business in the long run? No, company cannot sustain its profitability and competitiveness in the long run in this export business because there’s a lot of competitors nowadays who export their products which is in the same industries that is consumer products. To be more specific, company which selling biscuits too. Their profit might fluctuate from time to time if they do not maintain their relationship with customers and their supplier. Understand customer’s needs are very crucial in business. 13. Make appropriate recommendations on how to: (International market) There are 3 elements to sustain or enhance its long term survival Consulting – Company needs to get consultant to manage the daily operation so that everything going smooth and activities perform by the company will generate more income. Technology – Import technology from outside in order to increase the efficient production of the company. Outsourcing – Outsourcing  is the act of one company contracting with another company to provide services that might otherwise be performed by in-house employees. Often the tasks that are outsourced could be performed by the company itself, but in many cases there are financial advantages that come from  outsourcing. By outsourcing some products in this case, company can give attention on producing new products without worrying about the product that they outsourced. Now with the advent of information systems and technology, competitive information gathering in deed can to some large extent make a difference to a Hup Seng Industries Bhd position in an industry and for that matter affect its competitive advantage one way or the other. This company can either use their own database or informational gathering software to track its operations and get the required information like inventory, customers, and trends of competitors performance and about the fast moving products. If a firm can keep or maintain its lead on creating value, leveraging strategic assets for example access to efficient distribution channels, maintain market position and may be low cost advantage then it can be said to have a sustainable competitive advantage. This is absolutely not possible in this dynamic business world. From innovation center, part of that commitment to innovation involves embracing new and disruptive ideas. Another important aspect is leveraging open innovation and open sourcing methods that bring together suppliers, partners, employees and management. Companies that effectively commercialize innovation also develop more risk tolerance when scanning for opportunities outside their immediate business environment. They become more willing to cannibalize products and services when investigating new growth platforms. They become more adept at the operational requirements of their winning concepts, leveraging current partners, networks, assets and distinctive capabilities to help drive growth through innovation

Battle of Island Number 10 in the Civil War

Battle of Island Number 10 in the Civil War Battle of Island Number 10 - Conflict Dates: The Battle of Island Number 10 was fought February 28 to April 8, 1862, during the American Civil War (1861-1865). Armies Commanders Union Brigadier General John PopeFlag Officer Andrew Foote6 gunboats, 11 mortar raftsapprox. 20,000 men Confederates Brigadier General John P. McCownBrigadier General William Mackallapprox. 7,000 men Battle of Island Number 10 - Background: With the beginning of the Civil War, Confederate forces began making efforts to fortify key points along the Mississippi River to prevent Union attacks south. One area that received attention was the New Madrid Bend (near New Madrid, MO) which featured two 180-degree turns in the river. Located at the base of the first turn when steaming south, Island Number Ten dominated the river and any vessels attempting to pass would fall under its guns for protracted period. Work commenced on fortifications on the island and adjacent land in August 1861 under the direction of Captain Asa Gray. The first to be completed was Battery No. 1 on the Tennessee shoreline. Also known as the Redan Battery, it had a clear field of fire upstream but its position on low ground made it subject to frequent flooding. Work at Island Number Ten slowed in the fall of 1861 as resources and focus shifted north to the fortifications under construction at Columbus, KY. In early 1862, Brigadier General Ulysses S. Grant captured Forts Henry and Donelson on the nearby Tennessee and Cumberland Rivers. As Union troops pressed towards Nashville, the Confederate forces at Columbus came under threat of being isolated. To prevent their loss, General P.G.T. Beauregard ordered them to withdraw south to Island Number Ten. Arriving in late February, these forces began work to strengthen the areas defenses under the guidance of Brigadier General John P. McCown. Battle of Island Number Ten - Building the Defenses: Seeking to better secure the area, McCown commenced work on fortifications from the northern approaches to the first bend, past the island and New Madrid, and down to Point Pleasant, MO. Within a matter of weeks, McCowns men built five batteries on the Tennessee shore as well as five additional batteries on the island itself. Mounting a combined 43 guns, these positions were further supported by the 9-gun floating battery New Orleans which occupied a position at the western end of the island. At New Madrid, Fort Thompson (14 guns) rose west of the town while Fort Bankhead (7 guns) was built to the east overlooking the mouth of a nearby bayou. Aiding in the Confederate defense were six gunboats overseen by Flag Officer George N. Hollins (Map). Battle of Island Number Ten - Pope Approaches: As McCowns men worked to improve the defenses at the bends, Brigadier General John Pope moved to assemble his Army of the Mississippi at Commerce, MO. Directed to strike at Island Number Ten by Major General Henry W. Halleck, he moved out in late February and arrived near New Madrid on March 3. Lacking the heavy guns to assault the Confederate forts, Pope instead directed Colonel Joseph P. Plummer to occupy Point Pleasant to the south. Though forced to endure shelling from Hollins gunboats, Union troops secured and held the town. On March 12, heavy artillery arrived in Popes camp. Emplacing guns at Point Pleasant, Union forces drove off the Confederate vessels and closed the river to enemy traffic. The following day, Pope began shelling the Confederate positions around New Madrid. Not believing that the town could be held, McCown abandoned it on the night of March 13-14. While some troops moved south to Fort Pillow, the majority joined the defenders on Island Number Ten. Battle of Island Number Ten - The Siege Begins: Despite this failure, McCown received a promotion to major general and departed. Command at Island Number Ten then passed to Brigadier General William W. Mackall. Though Pope had taken New Madrid with ease, the island presented a more difficult challenge. The Confederate batteries on the Tennessee shore were flanked by impassable swamps to the east while the only land approach to the island was along a single road which ran south to Tiptonville, TN. The town itself was sited on a narrow spit of land between the river and Reelfoot Lake. To support operations against Island Number Ten, Pope received Flag Officer Andrew H. Footes Western Gunboat Flotilla as well as a number of mortar rafts. This force arrived above the New Madrid Bend on March 15. Unable to directly assault Island Number Ten, Pope and Foote debated how to reduce its defenses. While Pope desired Foote to run his gunboats past the batteries to cover a landing downstream, Foote had concerns about losing some of his vessels and preferred to commence a bombardment with his mortars. Deferring to Foote, Pope agreed to a bombardment and for the next two weeks the island came under a steady rain of mortar shells. As this action ensued, Union forces cut a shallow canal across the neck of the first bend which allowed transport and supply vessels to reach New Madrid while avoiding the Confederate batteries. With the bombardment proving ineffective, Pope again began to agitate for running some of the gunboats past Island Number Ten. While an initial council of war on March 20 saw Footes captains refuse this approach, a second nine days later resulted in Commander Henry Walke of USS Carondelet (14 guns) agreeing to attempt a passage. Battle of Island Number Ten - The Tide Turns: While Walke waited for a night with good conditions, Union troops led by Colonel George W. Roberts raided Battery No. 1 on the evening of April 1 and spiked its guns. The following night, the Footes flotilla focused its attention on New Orleans and succeeded in cutting the floating batterys mooring lines leading it to drift away downstream. On April 4, conditions proved correct and Carondelet began creeping past Island Number Ten with a coal barge lashed to its side for added protection. Pushing downstream, the Union ironclad was discovered but successfully ran through the Confederate batteries. Two nights later USS Pittsburg (14) made the voyage and joined Carondelet. With the two ironclads to protect his transports, Pope began plotting a landing on the east bank of the river. On April 7, Carondelet and Pittsburg eliminated the Confederate batteries at Watsons Landing clearing the way for Popes army to cross. As Union troops commenced landing, Mackall assessed his situation. Unable to see a way to hold Island Number Ten, he directed his troops to begin moving towards Tiptonville but left a small force on the island. Alerted to this, Pope raced to cut off the Confederates sole line of retreat. Slowed by fire from the Union gunboats, Mackalls men failed to reach Tiptonville before the enemy. Trapped by Popes superior force, he had no choice but to surrender his command on April 8. Pressing forward, Foote received the surrender of those still on Island Number Ten. Battle of Island Number Ten - Aftermath: In the fighting for Island Number Ten, Pope and Foote lost 23 killed, 50 wounded, and 5 missing while Confederate losses numbered around 30 killed and wounded as well as approximately 4,500 captured. The loss of Island Number Ten cleared the Mississippi River to further Union advances and later in the month Flag Officer David G. Farragut opened its southern terminus by capturing New Orleans. Though a key victory, the fighting for Island Number Ten was generally overlooked by the general public as the Battle of Shiloh was fought April 6-7. Selected Sources History of War: Battle of Island Number 10CWSAC Battle Summary: Battle of Island Number 10New Madrid: Battle of Island Number 10

Explain the history and evolution of the U.S. Constitution, related Essay

Explain the history and evolution of the U.S. Constitution, related historical documents, and the U.S. Supreme Court - Essay Example The judges of the federal courts are structurally envisaged to remain independent through a constitutionally designated separation of powers. Article III involves dealing with two basic features of the United States Constitution, namely federalism and separation of powers which makes it eternally relevant and contestable. Here, the constitution invests central powers with the United States Supreme Court as the only institution in which the highest judicial powers of the land is concentrated. According to Amar, â€Å"the Constitution clearly does limit in important ways congressional power to shift ultimate judicial power from federal to state courts† (1985, 271). Importantly, the federal judges and the lower court judges are not equal as the latter is constitutionally created as supreme and independent. III) The Case or Controversy Requirement The case or controversy requirement of Article III is meant for safeguarding the timely power allocation among the courts in an easy ma nner, the rightful representation of a party who is ate the receiving end of the judgment and protecting the matter of self-determinism.

MKTG Essay Example | Topics and Well Written Essays - 250 words - 1

MKTG - Essay Example Teenagers and young adults spend countless hours in front of their television playing video games. The graphics and capabilities of video game consoles such as X-Box 360 have come so far that it is enabling marketers to become creative in the ads they develop through video games. Video game developers are able to gain extra money by introducing ads into their games. This is a brand new advertising medium that has lots of potential for growth. The use of adverting in video games is done through subtle subliminal messages. A lot of games such as Grand Theft Auto there are entire cities illustrated as part of the plot. Advertisers use these virtual cities as their breeding ground for ads. Companies such as Coca-Cola might place a vending machine in the video game; car manufacturers might use their brand name in the car models players’ use in games such as Grand Turismo. Due to the amount of hours gamers spend playing, marketers want to capitalize on this alternative media to send their messages to potential customers. Work Cited Page Emarketer.com. 2011. â€Å"Video Game Advertising.† 5 April 2011.

Alone In The Dark Media Essay

Alone In The Dark Media Essay People sometimes find themselves alone in the cold, cruel, unforgiving darkness with nothing around them. Suddenly, they see a flickering flashlight in the distance. Running, they quickly come to the flashlight, but just as their fingertips brush against the comforting plastic the flashlight disappears. It is scary to think about, isnt it? For many college students this becomes a reality when their dreams, ambitions, and hope flicker out like a dying flashlight battery and disappear into a world of darkness due to poor preparation for exams. Many college students may take tons of notes during the semester in preparation for midterms and final exams. Unfortunately, they fall into pulling All-Nighters or other educational pit holes even with adequate notes. When facing the threat of failing a midterm or final, college students should have two goals in mind. The first goal should be to maintain stress levels while dealing with the exam. The second goal should be to do well on the exam with no problems because of proper study preparation. With the following tips and advice, college students will be able to hit the books with ease and avoid falling into study pit holes. Procrastination is a common aspect of the college life. Many students value their social scene more than their study scene. Every waking moment does not have to be devoted to studying. If, however, something as simple as shopping can be put off to a later date, the pupil should put it off. Too many students fail their exams due to trips, parties, or social events that they place before their studies only to realize their foolishness when it is too late. When preparing for a college midterm or final, it is very crucial to have time management. Students often put off studying until the last minute and find that their brain overloads and all information is wiped clean. How can a college student avoid such a disaster? The answer is simple. Plan ahead. Plan ahead. Plan ahead. College students are lucky when it comes to taking major exams. The instructors of each college course generally hands out a syllabus with important dates. A great way to start for people to start off off planning for midterms and finals is to get a daily planner. With a planner, the student can mark the days of the midterms and schedule daily study sessions to help them prepare. It is very important, especially at a college level, to prioritize study time. Many students are juggling more than fifteen credit hours and will panic the closer it gets to exam time. Even the most intellectual student will sometimes study for one subject more than another. The end result of such a procedure is not a pretty sight. The proper method of studying involves dividing time equally among all subjects. Prioritizing allows students to be mindful of their study time and allows all of their subjects to get equal attention. Everyone is different when it comes to studying. Some students can study with the radio on or with lots of noise while others prefer peace and quiet. It is important when it comes to preparation for exams to find a study spot that works. The choice is up to each individual person, whether it is in the tub or in a park. Another good way to prepare for taking midterms is for students to schedule study breaks. Many students will try and study one week before their exam and will be too ldquofriedrdquo to take the exam properly. When planning for a study session, students should take breaks that last ten minutes. Study breaks will stimulate the brain and will relax the student. Taking these steps will enable students to concentrate more on the subject they are studying. Here are ways that students can find relief from studying: Going for a run Reading a novel Having a snack Watching a television show Playing a video game Study breaks are meant to give the student a small amount of time to relax and refresh themselves. Often, college students dont give their brain a decent break and the overload causes multiple problems like mental fatigue, physical fatigue, and the inability to study. Falling asleep during a midterm is not uncommon for college students. Most of the time students will attempt to cram the night before getting as little as three hours of sleep. Students usually are fooled into thinking that they can function at a proper mental level to think critically when taking an exam. Like studying, proper sleep plays a valuable role when it comes to mental preparation for an exam. Many times people fail exams because they didnt understand their concept matter. It is important if students dont understand something to go and ask the professor for help. The worst thing a student can do is not ask questions. Students should talk to them, ask for study guides, and get together with one-on-one development plans. When midterms and finals come around, students should not find themselves unprepared. They should not attempt to pull an All-Nighter and end up falling into pit holes that could have been avoided with proper preparation. Learners should not let their dreams, ambitions, and futures fade away because without proper study methods they will be nowhere except by themselves alone in the dark.

Stagnation and the ultimate desire to break free from the rut of factory work

Stagnation and the ultimate desire to break free from the rut of factory work are the key themes of David Dominguez poetic narrative Work Done Right. Unlike other books, the story unfolds in verses and meter rather than the usual paragraphs and chapters.However, the method used still captures the essence of the main character’s personal journey from being stuck at a Sausage processing plant and finally striking it out in the world which was triggered by the death of his only friend Guillermo. Also the use of poetry as chapters allows more vivid images. It allows the readers to supply the unspoken words in the story with their own ideas of work, freedom and growth.By the use of poetry and stanzas Abraham’s day to day struggle in the factory and the constant wish to get out become more felt. In the end, the decision to â€Å"quit† the job is felt as a major turning point in his life as well as an epiphany of sorts, where after several poems about the dangers of usi ng big machines, the boredom in industry work and the routine lifestyle, is magnified for the reader to actually feel good about freedom.There are many important elements in the entire narrative. There is death, friendship, hardship, menial labor, the plight of workers as modern day slaves, love and most importantly growth, search for one’s identity and liberation. Abraham, the main voice in the story, can be likened to an apprentice or a young lad who still has high spirits about the world and who finds everything interesting.Abraham, â€Å"the great-grandson of Alberto, a Mexican soldier who crouched below a shrub of honey mesquite and buried in his uniform† (Between Magnolia and Ash, 3), descends from a line of immigrants. The history Alberto, his great grandfather, is shown in the first poem where it is told that he was caught ravaging a young woman which was the reason why he was perhaps banished from the land. This story begins what can be called hardship because from estate owner, the Alberto clan became poor with nothing but â€Å"a cart and a young mare† to their name (4).The second poem would explain the present condition of Abraham. Like all high-spirited youths, he means to travel the world with his second-hand pickup truck with nothing but â€Å"two pairs of jeans, a few T-shirts, and a pair of work boots† (Mi Historia, 7).What can be seen here is that Abraham has become independent and is out looking for a job. He does not like to have a dead-end life because it feels like that his liking for the road speaks of his wish to go on and on in a journey for himself. In the same poem, it is revealed that Abraham wants to right his own history—not the history of men, of earth or of anyone else but his own. Again, he does not want to get stuck at becoming some stereotype and it is felt that he is hell bent on making sure that he makes a name—a history for himself which is a grand ambition for a young teen.Followi ng this brief history of Abraham’s life, the author now zooms in to the main setting of the story which is the Galdini Sausage factory. Abraham applies for the job perhaps eager to earn money to pay for his needs now that he is on his own. He is a newcomer to the factory but settles in quite easily because of the welcoming factory workers who helped him out. However, his senses are assaulted by the overwhelming stench of raw pork meat.He notes that† â€Å"pork gripped the men and was everywhere, in the form of blood, in the form of fat, and in pink meat stuck to the worker's shoes† (Pig, 11). The title of the poem chapter captures the lingering stench of raw material and thoughts of hours of hard work along with the overwhelming sense of industrial slavery if not stagnation. Put differently, the smell of pig and the fact that bits and pieces of raw meat are stuck everywhere immediately gives to the readers a feeling of being trapped.The pervasiveness of pig meat is a powerful imagery that it brings up the emotion of hopelessness and desperation. Abraham even observes that â€Å"one man stood straight up into the sky, closed his eyes, and with his thumb and forefinger worked out bits of meat from his eyelashes† (ibid.). This only goes to show that the workers there have dedicated their lives to their work so much so that parts of their work turn up in different places in their bodies and clothes. Still, Abraham attempts to work in the factory. Despite the dirty job involve he pushes on determined perhaps to make some money and become an adult.He starts work with â€Å"strange men† who are his co-workers. The scene is a little bit hostile because Abraham does not yet know how to use the machine and how to cut the links. He is at once intimidated by a co-worker who they call Mamas who is able to cut links with precision for hours on end. As if by way of comparison, he notices that his job was â€Å"’Woman's work’â €  and he feels that his â€Å"nicked-up knuckles began to burn and fray with blood, [while] Mamas move her hands with grace† (Contigo 13).The image that is shown is one of a newcomer trying to keep at pace with a veteran in the factory. Yet the differences in their skills do not deter Abraham from taking on the job, but only reminds him of distant memories form the past of another woman with the same slender hands (ibid.).It is important to point out that at the very first day of his work Abraham’s thoughts begin to wander around. He is physically manning the grinder but his mind is elsewhere. This is indicative of the fact that he is the type of person who will not like to be tied down to one place or to one activity. Immediately after watching his co-workers work, his thoughts take him back to memories of his grandfather, to empanadas and to other days when he was still a young child. He compares the life of an adult filled with so many problems and responsibilit ies to a child who is carefree and is free from any obligation.

Pablo Neruda’s Use of Nature Essay

The natural world is one that exists outside of all human constructs and limitations, and illuminates a valuable reality in the world. When considering Pablo Neruda’s body of work, a clear thematic focus on nature is visible. Many of his poems reference the natural, untouched world. This is a thematic juxtaposition to the over-structured, artificial nature of human culture. Using nature symbolically within these poems allows for a clear distinction to be drawn between the real and the artificial, and speaks to the flaws that Neruda sees within society. He brings to the reader’s attention the value of instinctual behavior and emotion, as well as the natural qualities of humans, women in particular, and the social constraints by which all people are bound. His disapproval and call for change is apparent. Neruda’s use of natural symbolism within Walking Around and I Crave Your Mouth, Your Voice, Your Hair illustrates several separate issues of superficiality versus reality, The poem I Crave Your Mouth, Your Voice, Your Hair serves as an excellent demonstration of this divide of the real versus the superficial. Natural imagery is used within this poem to illustrate that the woman in question supersedes the artificial constructs of society. â€Å"Your hands the color of a savage harvest,/ hunger for the pale stones of your fingernails† is an evident example of this natural symbolism. Within this poem the female is portrayed as raw and real, an element of nature, as opposed to a part of the society that humans have created. Neruda uses similes and metaphors to draw this comparison, illustrating her value and power within the world and upon him. Through his stylistic choices, he demonstrates how his attraction, his need for this woman, is not merely superficial and lustful, as she herself is something greater than what society allows. Although throughout the poem the woman’s physical features are illustrated as the attractive elements of her, it is clear that it is not in fact the body to which he is speaking, but to the qualities that supersede shallow lust. Furthermore, Neruda addresses the most complex and visceral elements within the woman, which he finds the most attractive. â€Å"I want to eat the sunbeam flaring in your lovely body† may at first seem as a line speaking to lust for her body, when this is not the case. Neruda’s utilization of the sunbeam to describe her body makes this evident. He is not addressing her body, or any material aspects,  but in fact addressing the elements of true humanity, that so many people lack, within her. It is clear that he values this true sense of life more than her outward appearance, and it is this yearning for the natural and real that stands as true for all of Neruda’s works. He makes it evident that it is the elements beyond superficial beauty, those that are more than the wants or needs of society, which he truly values and adores. This natural imagery, often used in the context of woman, speaks to Neruda’s overall belief that true emotions are fundamentally more valuable than what society has to offer. He clearly illustrates that although the artificially constructed may be more comfortable, whilst the natural may be more vulgar and unpleasant, the latter is more valuable nevertheless. It is evident throughout his works that he yearns for real emotion and true feeling, as can be seen through several lines in I Crave Your Mouth, Your Voice, Your Hair, where he describes himself as â€Å"Silent and starving,/ I prowl through the streets.† The visceral qualities here, as well as the direct comparison of himself to a predatory animal, allow the reader to understand what he perceives as important: the return to natural ways and instincts. Accompanying this is natural emotion, without the veil of social or political acceptance present. His metaphoric hunt for this woman can be paralleled to his search for true emotion and rawness thought within the world. The woman can then be seen as a metaphor for the society that Neruda lived in, within which the natural and instinctual was hidden behind an outward appearance. This importance cast upon true emotion is also emphasized in Walking Around: â€Å"The only thing I want is to lie still like stones or wool.† Neruda speaks to the condition of being a man in society, with many expectations placed upon him, and his discontentment with it. Instead he would prefer to simply exist, in his purest form, like stones, or wool, preferring to be nothing as opposed to living and feeling falsely as society demands. Through this poem Neruda’s frustration with his inability to do this, due to the social constraints that bind, him is apparent. The use of natural comparison allows for a portrayal of the pure and natural things he wants to feel, and that he believes others ought to feel as well. Neruda acknowledges that society is the barrier to these true emotions, and  within the poem Walking Around he discusses the constraints that the human, artificial world imposes upon people by juxtaposing elements of society against the natural world, saying â€Å"And it so happens that I walk into tailor shops and movie houses/ dried up, waterproof, like a swan made of felt†. Neruda draws a stark contrast between the situations within his life that should be moments of comfort, possibly even luxury, and how he feels, dried up, internally dead. He delivers his message through this imagery, illustrating how society has bound him, and how it binds all people living within it. He goes on to say â€Å"I don’t want to go on as a root and a tomb,/alone under the ground, a warehouse with corpses,/ half frozen, dying of grief.† This very powerful image of decay and entrapment within the earth continues to assert his message. Through this stanza Neruda speaks to the internal death and suffocation he experiences being forced to conform, having to act and feel as is expected, while basking in false comforts and enjoying false commodities. His use of natural symbolism illustrated his wish to break free, and feel true freedom. However, he is also willing to acknowledge the firm grasp society has on all existing as a part of it. â€Å"I don’t want to go on being a root in the dark† is a clear acknowledgment of Neruda’s understanding of the system. Although in this case, the natural imagery used does not bear a positive connotation as it does in other places within his work, it is used to demonstrate power and intensity, and a stronghold upon people greater than anything else in their lives. He understands that he is a root, holding up this tree that inevitably traps him and everyone else, although he does continue to hope for an emotional and spiritual freedom, and indicates the small vict ories that he finds within his life. His desire for a real experience â€Å"†¦pushes me into certain corners, into some moist houses, into hospitals where the bones fly out the window,/ into shoe shops that smell like vinegar† These are the places in which Neruda describes freedom, where the grip of society is not as firm and he can truly feel the ugliness and raw nature of the world can be felt. This entire stanza stands to discuss the places in society that are generally deemed as negative, and although he uses words with commonly negative connotation to describe them, the message he is putting across is a positive one. Through the graphic imagery portrayed and the disgust it evokes, Neruda calls out to the reader, to feel more often, and illustrates how these  negative feelings serve as a great positive. He uses this to juxtapose the feelings of contentment so often evoked in society, and the lack of emotion that exists within this. It is within these ugly places that Neruda feels the reality of life comes through and it is these places he deems most valuable. Through his thematic use of nature this is vividly illustrated for the reader and the importance of this freedom and its extreme power is really emphasized throughout his works. Within I Crave Your Mouth, Your Voice, Your Hair as well as Walking Around Pablo Neruda uses natural symbolism to illustrate three separate issues of superficiality versus reality, and to discuss what he views as the problem with this superficiality. He brings to light the value of the natural within people, in particular in women; the importance of natural behavior and emotion; as well as the social constraints under which all people exist and should attempt to break away from. The use of nature symbolically does this particularly well due to the drastic juxtaposition that can then be drawn between the constructed, artificial human world and the completely untouched natural, true world. This theme is present not only within these two poems but within Neruda’s entire body of work. It serves as a unifying element for his poetry and as a message of great value for his readers. Works Cited Neruda, Pablo â€Å"I Crave Your Mouth, Your Voice, Your Hair† trans. Stephen Tapscott. 27 December 2012. Neruda, Pablo â€Å"Walking Around† trans. Robert Bly. 27 December 2012

France All Things Charming Essay - 1201 Words

As Cole Porter once sang â€Å"Only in Paris one discovers the urge to merge with the splurge of the spring† (LyricsFreak), the French have always had a â€Å"je ne sais quoi† about them, an unforgettable charm and an unrepentant tendency for overindulgence that makes their footprint in the fields of architecture, cuisine, art, fashion and even war, ever so lasting. From Coco Chanel’s simple designs to Victor Hugo’s enchanting prose to Claude Monet’s detailed paintings, it is clear that the French have an unmeasured value for artists, innovators and people who appreciate the intrinsic value of beauty. France has always been the epicenter of the art world; being the birthplace of the greatest forms of art and renowned artists. One of the artists†¦show more content†¦However, not only the fact of being an artist gets one admiration and recognition, being creative and bringing something new to the table earns you a place in the French people’s memory. Innovation has been one of the most valued attributes throughout French history. What makes an artist outstanding is his or her ability to move boundaries, create original ideas and take risks. As Coco Chanel once said, â€Å"In order to be irreplaceable one must be different† she is the prime example of how innovation forever remains thorough French history (ThinkExist). She took a risk when she created a collection that went against everything that had been in fashion for the last two centuries. The tight corsets that made women faint and the layers and layers of undergarments, were gone for Coco Chanel. She cr eated a collection based on simplicity and flow, which liberated women from uncomfortable garbs that were neither versatile nor efficient. Her fashion collection made a statement in the society, showing that women needed simpler clothing that allowed her to do more jobs and to be more than an object of oppression. This was the philosophy she based the famous â€Å"little black dress† (Fig. 1). on, which was â€Å"a sort of uniform for all women of taste† (Journal Star) and created a chance for women of all social classes to look fashionable yet be comfortableShow MoreRelatedAnalysis Of The Necklace1358 Words   |  6 Pagesbut surprisingly it wasn t the necklace that made her shine that night. She already had beauty, all she needed was a splendid dress to wear, gorgeous shoes, and of course her hair beautifully styled for the ball. The main character in â€Å"The Necklace† is considered a round character. She was one of those pretty, charming girls, born as i f by an accident of fate, into a family of clerks. 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